General Motors is developing a large luxury sedan for Cadillac that will "define its brand" in terms of innovation and excellence, GM global product chief Mark Reuss disclosed. He said the vehicle is a prerequisite to competing against BMW, Mercedes-Benz, Audi and Lexus. "If we're a serious luxury carmaker, it's really important to us," Reuss said.
Cadillac’s chief engineer Dave Leone recently remarked to Bloomberg that a rear-wheel drive sedan would be rolled out in late 2015. The announcement is the first time that a GM official has publicly disclosed a timeframe for the sedan, codenamed LTS.
Reuss remarked Cadillac's entry in the large luxury sedan segment has to be “a symbol of excellence." Engineering mules of the LTS have been recently spotted at GM's proving ground in Milford, Michigan.
The LTS is expected to be underpinned by a new rwd platform, will be primed to compete against the Mercedes-Benz S-Class, BMW 7-Series and Audi A8. Reuss also downplayed Cadillac's dismal sales performance in the United States, where it posted a 2-percent drop in the first seven months of 2014.
GM’s global product chief remarked that it will take "a long time" for Cadillac to fully rebuild its product portfolio and convert it into sustained growth and strong sales.
Cadillac now trails behind BMW, Mercedes and Lexus for the race as the best-selling luxury brand in the US, a crown it last held in 1997. Reuss remarked that no single car would turn around Cadillac’s current situation, but a portfolio of products sustained in a long time will.