GM is developing large luxury sedan for Cadillac that will define the brand

Article by Christian A., on August 22, 2014

General Motors is developing a large luxury sedan for Cadillac that will "define its brand" in terms of innovation and excellence, GM global product chief Mark Reuss disclosed. He said the vehicle is a prerequisite to competing against BMW, Mercedes-Benz, Audi and Lexus. "If we're a serious luxury carmaker, it's really important to us," Reuss said.

Cadillac’s chief engineer Dave Leone recently remarked to Bloomberg that a rear-wheel drive sedan would be rolled out in late 2015. The announcement is the first time that a GM official has publicly disclosed a timeframe for the sedan, codenamed LTS.

Reuss remarked Cadillac's entry in the large luxury sedan segment has to be “a symbol of excellence." Engineering mules of the LTS have been recently spotted at GM's proving ground in Milford, Michigan.

The LTS is expected to be underpinned by a new rwd platform, will be primed to compete against the Mercedes-Benz S-Class, BMW 7-Series and Audi A8. Reuss also downplayed Cadillac's dismal sales performance in the United States, where it posted a 2-percent drop in the first seven months of 2014.

GM’s global product chief remarked that it will take "a long time" for Cadillac to fully rebuild its product portfolio and convert it into sustained growth and strong sales.

Cadillac now trails behind BMW, Mercedes and Lexus for the race as the best-selling luxury brand in the US, a crown it last held in 1997. Reuss remarked that no single car would turn around Cadillac’s current situation, but a portfolio of products sustained in a long time will.

If you liked the article, share on:

Topics: gm, sedan, cadillac

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries