GM mulls possibility of offering off-road Chevrolet Colorado

Article by Anita Panait, on November 25, 2013

General Motors dealers have been clamoring for an off-road version of the Chevrolet Colorado even before the carmaker unveiled the 2015 model at the Los Angeles Auto Show, according to Jeff Luke, GM's top truck engineer. That clamor for a Colorado all-terrain variant has made GM consider it. GM sold off-road versions of the Chevrolet S-10 and GMC Sonoma pickups, dubbed ZR2, from mid-1990s until around 2003.

The off-road models had a higher ground clearance, stronger shocks, beefier axles and other improvements for all-terrain performance. GM will launch the 2015 Colorado in the third quarter of 2014 with a Z71 model that features bigger wheels and some off-road design elements, although GM North America President Mark Reuss said that "it's not quite" a full all-terrain model, adding that an off-road variant "absolutely" is on the table."

Reuss remarked that there are "all kinds of opportunity for accessorization and powertrain variants in a platform like this," noting that drivers can do a lot of things with a full all-terrain model that they can't do in a full-sized truck.

For instance, Chevrolet may have pleased truck enthusiasts with a confirmation that it will offer a manual transmission, on the base extended-cab, two-wheel-drive WT model.  Reuss said they are "creating something" that hasn't been created before.

Designed to meet the world's evolving truck needs, GM's Chevy Colorado has a number of new features to ensure it continues to exceed driver demands. Featuring improved performance and versatility, the Colorado has been refined, reshaped and now comes with a myriad of safety standards such as anti-lock brakes with electronic brake force distribution, electronic stability control, hydraulic brake assist, brake control for corners, traction control and front air bags for the driver and passenger.

GM's Global Vehicle Line Executive for Midsize Trucks, Brad Merkel says that the Colorado outperforms many of the traditional trucks on the market and that the company designed a truck capable of fulfilling the needs of its customers whether they are looking for a utility vehicle, family hauler, premium unit or a more on-the-road lifestyle vehicle. He boasted that in every market, the Colorado delivers because of how they have kept the desires of its commercial and home buyers in mind.

He explained that the adaptability of the Colorado is a huge bonus to anyone looking for a truck. The frame and bodywork remain the same no matter what model its customers are looking for. No corners have been cut when it comes to delivering the high performance expected from GM whether it is one of its two-door trucks or the very best in quality in its premium range.

Engineers in Brazil have lent their expertise to create the all-new Chevrolet Colorado. Using data from GM's worldwide markets, they looked at the areas each country spoke about when developing products for their market. This enabled the Brazilian team to create products diverse enough to be of interest to those in Thailand and North America.

The data gathered by teams in Southeast Asia were crucial in understanding how Thais use their vehicles and the terrain they must deal with. Thailand has a very competitive truck market and with this information, the development teams for the Chevrolet Colorado were able to come up with a range of models for the types of conditions the Southeast Asian market cope with.

These comprise the entry-level LS, the mid-range LT and the top-of-the-range LTZ. Designed to meet all manner of adverse conditions, the Colorado comes with a level of comfort and force you wouldn't necessarily expect from a midsize pickup truck. It has unparalleled strength when it comes to towing and hauling due to the chassis and suspension and remains to be an excellent commuter vehicle.

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