GM names Andreas Schaaf as vice president of Cadillac Europe

Article by Christian A., on March 18, 2015

General Motors has named Andreas Schaaf as vice president of Cadillac Europe, leading the brand in the region. He will commence on his new post on July 1 and will report to brand global chief Johan de Nysschen. He is replacing Thomas Sedran, who will leave GM to pursue opportunities outside the carmaker. Les Turton, sales manager for Chevrolet Europe and managing director of the brand’s unit in the United Kingdom, leads Chevrolet in Europe.

GM is in the process of winding down Chevrolet and will stop its sales this year. Schaaf is a BMW veteran, entering the group in 1996 in product controlling, product management and strategy. He since has held several senior management positions in marketing and sales for the regions of Asia, Africa and Eastern Europe.

He was chief of BMW Group in India from April 2010 to November 2012, Schaaf was head of BMW Group in India, helping launch introduce the Mini brand in the market.

De Nysschen said in a statement that Schaaf will help Cadillac further refine the brand’s global retail and customer experience strategy as well as “set up Europe for future growth.” Cadillac is offering ATS Sport coupe and sedan, CTS sedan, SRX crossover and Escalade SUV for the European market.

Topics: gm, cadillac, europe

If you liked the article, share on:

Comments

Recommended

Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries