General Motors has named Andreas Schaaf as vice president of Cadillac Europe, leading the brand in the region. He will commence on his new post on July 1 and will report to brand global chief Johan de Nysschen. He is replacing Thomas Sedran, who will leave GM to pursue opportunities outside the carmaker. Les Turton, sales manager for Chevrolet Europe and managing director of the brand’s unit in the United Kingdom, leads Chevrolet in Europe.
GM is in the process of winding down Chevrolet and will stop its sales this year. Schaaf is a BMW veteran, entering the group in 1996 in product controlling, product management and strategy. He since has held several senior management positions in marketing and sales for the regions of Asia, Africa and Eastern Europe.
He was chief of BMW Group in India from April 2010 to November 2012, Schaaf was head of BMW Group in India, helping launch introduce the Mini brand in the market.
De Nysschen said in a statement that Schaaf will help Cadillac further refine the brand’s global retail and customer experience strategy as well as “set up Europe for future growth.” Cadillac is offering ATS Sport coupe and sedan, CTS sedan, SRX crossover and Escalade SUV for the European market.