GM names Andreas Schaaf as vice president of Cadillac Europe

Article by Christian A., on March 18, 2015

General Motors has named Andreas Schaaf as vice president of Cadillac Europe, leading the brand in the region. He will commence on his new post on July 1 and will report to brand global chief Johan de Nysschen. He is replacing Thomas Sedran, who will leave GM to pursue opportunities outside the carmaker. Les Turton, sales manager for Chevrolet Europe and managing director of the brand’s unit in the United Kingdom, leads Chevrolet in Europe.

GM is in the process of winding down Chevrolet and will stop its sales this year. Schaaf is a BMW veteran, entering the group in 1996 in product controlling, product management and strategy. He since has held several senior management positions in marketing and sales for the regions of Asia, Africa and Eastern Europe.

He was chief of BMW Group in India from April 2010 to November 2012, Schaaf was head of BMW Group in India, helping launch introduce the Mini brand in the market.

De Nysschen said in a statement that Schaaf will help Cadillac further refine the brand’s global retail and customer experience strategy as well as “set up Europe for future growth.” Cadillac is offering ATS Sport coupe and sedan, CTS sedan, SRX crossover and Escalade SUV for the European market.

If you liked the article, share on:

Topics: gm, cadillac, europe

Comments

Recommended

The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries