General Motors has appointed Mark Adams to be the new global design director for Cadillac and Buick. He will be holding office at GM's design operations located in suburban Detroit. Prior to his appointment, Adams was design chief for GM’s European unit Opel. He jumped ship from Ford of Europe to Opel in 2002, and was responsible for the development of a new styling for the brand, which started with the Insignia midsized car.
Replacing Adams as Opel’s design chief is David Lyon, who has been in charge of designs for Buick and GMC and GM's North American interiors. GM is also shuffling responsibilities for two other top design executives.
The company likewise named Ken Parkinson, who was head of exteriors for North America, as executive director for global Chevrolet and GMC designs. GM also named Clay Dean, who was responsible for Cadillac and advanced designs for North America, as director of global advanced design.
GM’s five other design executives will remain at their posts: Bryan Nesbitt still serves as vice president of General Motors International Operations design; Mike Simcoe as executive director of GM International Operations Design; Carlos Barba as executive director of GM South America design; Teckla Rhoads as director of Global Design Operations; and Mark Leavy as executive director of Global Design Operations.
All nine design executives report directly to GM design chief Ed Welburn, who said that the new structure will allow GM to build and grow the design language for each of its brands.