GM's Chevrolet, Buick, GMC and Cadillac brands posted a combined 11-percent drop in year-on-year sales in August 2010 to 184,921 units. It may be noted that August 2009 had the highest sales that year. Monthly sales were down seven percent. Buick, GMC and Cadillac logged a 37-percent surge in combined year-on-year sales in August 2010.
Buick saw its August sales jump 66 percent, boosted by retail sales that more than doubled during the period. Cadillac, meanwhile, logged an 83-percent leap in year-on-year sales in August, with retail sales growing at the same pace. GMC, meanwhile, posted a 12-percent year-on-year increase in sales in August, thanks to strong retail sales.
Chevrolet, however, saw its year-on-year sales drop by 22 percent in August 2010, with retail sales plunging 31 percent. Going strong for GM in August 2010 were its full-size pickups and full-size utilities, posting sales growths of 4 percent and 7 percent, respectively.
In the first eight months of 2010, Buick still leads the auto industry in terms of sales growth, surging 61 percent during the period. Cadillac, meanwhile, sits on top of the luxury vehicle industry in sales growth so far this year, posting a 50-percent jump in the January-August period.
Don Johnson, vice president, U.S. Sales Operations at GM, remarked that the Cash for Clunkers program in 2009 spiked industry sales in that year, leading to mixed sales results in August 2010.
He, however, emphasized that three of GM's four divisions logged solid gains – a further evidence that its sales performance is the result of balanced contributions across its brands. He quipped that key product launches set for the rest of 2010 should continue GM's sales momentum.
In the coming months, GM will commence sales of a number of new products like the Chevrolet Cruze in September and the Chevrolet Volt later this year. He said that aside from the impending launch of the new Chevrolet Cruze and Volt, the Buick Regal has been posting growth in the US while the Cadillac CTS Coupe has been grabbing attention.
At end of August 2010, dealer inventory in the US was at 452,000 units, around 28,000 units higher than the figure at the end of July 2010. Moreover, month-end inventory in August 2010 was around 73,000 units higher than in August 2009.