GM sales in the United States rose 23 percent in January

Article by Christian A., on February 1, 2011

GM announced today a 23-percent increase from a year ago from its four brands: Cadillac, Chevrolet, Buick and GMC. According to the manufacturer, its dealers in the United States reported 178,896 total sales in January and said that the gain was driven by solid retail sales, which showed a 36 percent increase.

Moreover, the retails sales of GM’s cars, trucks and crossovers rose 34 percent or more during the month, up 39 percent, 34 percent and 35 percent, respectively.

Apparently the sales improved due to the new models introduced by GM such as Chevrolet Equinox, Silverado HD, Cruze and Volt; Buick LaCrosse and Regal; GMC Sierra HD and Terrain; and Cadillac SRX, CTS Wagon and CTS Coupe.

GM disclosed that total sales for its lineup of industry-leading fuel-efficient crossovers were 31% better compared to the results in January 2010. Leading the charge was the GMC Terrain with a 48% increase, Chevrolet Equinox, whose sales increased 35%, and Cadillac SRX, with a 31% increase.

January retail sales for the Buick Enclave also improved with an increase of 37%. The same was true for the Chevrolet Traverse which improved 15%, and the GMC Acadia which was up by 24%. According to Johnson, the brand’s mid-sized crossovers, GMC Acadia, Chevrolet Traverse, and Buick Enclave, are still on a good run as they continue to appeal to customers with their fuel efficiency, utility, and style. Compared to the previous year, total sales for January 2011 of the brand’s full-size pickup trucks also went up at 37%.

These include the Avalanche, GMC Sierra, and Chevrolet Silverado. GM’s full-size utilities like the Cadillac Escalade, Chevrolet Suburban, Chevrolet Tahoe, GMC Yukon and the Yukon XL, also experienced increase in sales of 18%. Combined retail sales meanwhile were reported to have a 31% increase. Total sales of the Chevrolet HHR went up, and even those of the Chevrolet Express cargo and passenger vans grew too, due to businesses shifting to GM in January.

Sales for the HHR were up 35% while the Express increased by as much as 91%. For the U.S. market, the month-end dealer inventory for January 2011 was estimated at 510,000 units. While this is lower by 1,000 units compared to December 2010, it was higher by around 124,000 units when compared to January 2010. For Chevrolet, a total of 125,389 vehicles were delivered in January which represents an increase of 19% compared to the previous year.

Retail sales for the month were up 33% mainly due to improving sales coming from the Cruze. In fact, sales for the Cruze were 129% better compared to the compact car that it had replaced. Retail sales for the Silverado meanwhile were up 35% while for Equinox it was up 46%.

The Buick on the other hand tallied total sales to be 13,269 vehicles. This marked a 32% increase when compared to the figures for the prior year. Part of this include the year-on-year increase of 44% on total sales led by Regal with 2,290 units and the Enclave whose retail sales compared to the previous year was up by 37%.

This is the 16th consecutive month that the brand reported positive year-over-year sales. Finally there is GMC, which disclosed total sales of 27,658 vehicles, which represent a 30% increase versus the same month in the previous year, also marking the 16th consecutive month of having year-over-year sales increases.

Unlike the previous year, retail sales improved by 36% for this year driven by increases in the Acadia of 34%, Sierra of 24%, and Yukon at 32%. Cadillac meanwhile revealed that for January 2011, total sales were 12,580, higher by 49% versus the results in January 2010, with retail sales increasing by as much as 55%.

For the Cadillac, this was the 12th consecutive month of having year-on-year total sales, as well as retail sales. Sales for the SRX also went up at 43% while CTS reported sales went as high as 114%, mainly due to the high demand for the newest CTS Coupe and CTS Sedan.

Even the Escalade family saw an increase with retail sale at 18% unlike those of a year ago. For the month, fleet sales for four of GM’s brands experienced a 7% drop compared to last year, with 39,797 units delivered for this month. For the same period, sales to rental fleets were down by 11%. Sales to commercial customers however increased 7% for the month and mark the tenth consecutive month of having commercial fleet sales gains. The fleet in fact accounts for an estimated 22% of GM total sales for the month.

Press Release

General Motors January Sales Rise 23 Percent

General Motors dealers in the United States reported 178,896 total sales in January, a 23-percent increase from a year ago for the company’s four brands. The gain was driven by solid retail sales which were 36 percent higher than a strong January a year ago.

For the month, overall GM fleet sales were down 7 percent with sales to rental fleets declining 11 percent, while sales to commercial customers rose 7 percent.

Retail sales of GM’s cars, trucks and crossovers all rose 34 percent or more during the month, up 39 percent, 34 percent and 35 percent, respectively.

“January was a good month and signaled a solid start to the new year for each of our divisions,” said Don Johnson, vice president, U.S. Sales Operations. “Our results were driven by gains across the board in all segments, with our newest models leading the way.”

Combined sales for GM’s newest vehicles – Chevrolet Equinox, Silverado HD, Cruze and Volt; Buick LaCrosse and Regal; GMC Sierra HD and Terrain; and Cadillac SRX, CTS Wagon and CTS Coupe – increased 31 percent, while retail sales surged 61 percent for the month.

Passenger Cars

Total sales of GM passenger cars rose 15 percent during January on rising demand for the all-new Chevrolet Cruze, Buick Regal and CTS Coupe. Retail sales of GM passenger cars rose 39 percent for the month, led by the Cruze, with retail sales 129 percent higher than the compact car it replaced. The momentum continues as Cruze Eco, which will get an estimated 42 miles per gallon on the highway, began arriving at U.S. dealers in January.


In January total sales for GM’s industry-leading lineup of fuel-efficient crossovers improved 31 percent versus January 2010, led by the Chevrolet Equinox (up 35 percent), GMC Terrain (up 48 percent) and Cadillac SRX (up 31 percent). Retail sales for the Buick Enclave, Chevrolet Traverse and GMC Acadia continued to improve in January, up 37 percent, 15 percent and 24 percent respectively.

“Our mid-sized crossovers, Buick Enclave, Chevrolet Traverse and GMC Acadia, continue to have legs,” Johnson said. “They appeal to customers because of their great styling, fuel efficiency and utility.”

Pickups and Utilities

Total sales of GM’s full-size pickup trucks – Chevrolet Silverado and Avalanche, and GMC Sierra – improved 28 percent in January versus a year ago, with retail sales rising 37 percent. Total sales of GM full-size utilities – Chevrolet Suburban and Tahoe, GMC Yukon and Yukon XL, and Cadillac Escalade – rose 18 percent during the month, with combined retail sales improving 31 percent. Total sales of Chevrolet Express cargo and passenger vans and the Chevrolet HHR rose as more businesses turned to the brand in January, with sales up 91 percent and 35 percent respectively.

Month-end dealer inventory in the United States stood at about 510,000 units, which is about 1,000 lower compared to December and about 124,000 higher than January 2010.

Brand Key Facts:

Chevrolet: Chevrolet delivered 125,389 total vehicles in January, a 19-percent increase versus last year. Retail sales for Chevrolet rose 33 percent for the month. Retail sales were propelled by improving Cruze sales, which were 129 percent higher than the compact car it replaces. Silverado and Equinox retail sales, which were up 35 and 46 percent respectively (read more).

Buick: Buick reported 13,269 total sales, a 32-percent increase compared to a year ago. This includes a 44-percent rise in year-over-year retail sales, led by Regal (2,290 units) and Enclave, which had retail sales 37 percent higher than last year. This marks the 16th consecutive month of year-over-year sales gains for the brand. (read more).

GMC: GMC reported total sales of 27,658, a 30-percent increase compared to the same month last year. This marks the 16th consecutive month of year-over-year sales increases. Retail sales were 36 percent higher than last year, spurred by Yukon, Sierra, Acadia and Terrain – up 32 percent, 49 percent, 24 percent and 34 percent, respectively (read more).

Cadillac: Cadillac reported total sales of 12,580 for January – 49 percent higher than last January, with retail sales increasing 55 percent. January was the 12th consecutive month of year-over-year total and retail sales gains. SRX retail sales were up 43 percent compared to a year ago. CTS retail sales rose 114 percent, driven by strong demand for the all-new CTS Coupe and Sedan. The Escalade family saw retail sale rise 18 percent versus a year ago (read more).

Fleet sales for GM’s four brands were 39,767 for the month, a 7-percent decline from the prior year, with sales to rental fleets down 11 percent during the same period. Sales to commercial customers rose 7 percent for the month, the tenth consecutive month of commercial fleet sales gains. Fleet accounted for 22 percent of GM total sales during the month.

About General Motors: General Motors, (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM’s largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at

Topics: gm, sales, united states

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