GM says most Chevy dealers in Europe now selling only Opels

Article by Christian A., on August 15, 2014

General Motors is seeing its transformation in Europe getting completed on a good pace, as most of its dealers who used to carry Chevrolet vehicles are now selling only Opel-branded units. GM pulled out Chevrolet in Europe in 2014 to focus on building up its Opel/Vauxhall units.

The decision was lauded as it brought to an end a rivalry between two brands that had cannibalized each other’s sales while rendering them less profitable. Michael Lohscheller, Opel’s chief financial officer, remarked that the dealer transition from Chevrolet to Opel is working well, with 85 percent have converted to selling only Opel.

He said that in the past, a customer visits a dealership looking for an Opel but buying with a Chevrolet. He added that Opel will be developing a range of models aimed at former customers of Chevrolet.

GM has seen to it that its European operations would return to profitability after it incurred around $18 billion in losses over the past 12 years. Lohscheller said that Opel showrooms will become bigger, adding that this represents a good opportunity to strengthen the brand.

He remarked that Opel will try to capture customers who were in the low-price segment of the market. He said that while sales in Russia seemed to be at the mercy of a fragile economy, GM remains "fully on track" to make its European business profitable by "mid-decade."

GM had around 1,900 Chevrolet dealers in Europe before pulling out the brand, but still uses the brand in Russia. Opel has seen its market share in western Europe jump 10.3 percent year-over-year to 7.6 percent in June, according to data from the Association of European Carmakers (ACEA).

Lohscheller remarked that Opel’s new models will help it increase sales and profitability. Opel’s volumes are expected to surge as the brand rolls out the next generation of the Opel Corsa in Europe at the end of 2014. [source: Reuters.com]

If you liked the article, share on:

Comments

Recommended

Tesla Motors may soon revive its plans to offer battery swapping services using a new approach. This comes as the carmaker was discovered to have filed a patent months ago...
by - September 21, 2017
There is indeed very good news for fans and enthusiasts of Mercedes-Benz’s AMG GT range: a Black Series is coming to town. This was according to a report by Australian...
by - September 21, 2017
We all know of the standard M4 and the more powerful M4 GTS model, but in between those two models is the newest M4 CS. The CS trim comes with...
by - September 21, 2017
Hyundai has unveiled to the global public its latest sedan that elegantly combines luxury and performance in one innovative package under its Genesis luxury brand – the new Genesis G70....
by - September 21, 2017
A lot of people have been questioning BMW’s design direction lately, albeit the beautiful Z4 concept and the alluring 8 Series concept are excluded from this narrative. This began after...
by - September 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries