GM sells over 1 million Chevrolet Spark small cars around the world

Article by Christian A., on October 9, 2014

Chevrolet’s small car lineup is getting more and more popular and not only in the United States but also other markets such as India and South Korea. According to General Motors, Chevrolet managed to sell over 1 million Spark and Beat vehicles around the world.

For those who don't know the first Spark went on sale as the Beat in India in late 2009 and today, the small vehicle is available in 71 markets around the world. The Spark is a best seller in South Korea, followed by the United States and Mexico.

As you may know already, the Spark is also very safe as it was the only vehicle in its segment to earn the IIHS Top Safety Pick award. Moreover, it was the first car to offer the Siri Eyes Free, which enabled drivers to pair their iPhones running iOS 6 or later with the vehicle.

“Our small cars – Spark, Sonic and Cruze – attract more new car buyers to Chevrolet than any other vehicles in the lineup, with more than 60 percent of buyers never owning a Chevy before,” said Alan Batey, executive vice president of Global Chevrolet.

The cabin of the Chevrolet Spark is in itself truly an iconic piece of design. At the same time, it also manages to maintain ideal levels when it comes to craftsmanship. This new model continues to have all of the class qualities like comfort, easy-to-use control, and spaciousness. The main difference is that the new Spark does it in a style that is truly unique especially for its segment.

For the cabin, the focal point is the instrument “pod” which is styled like a motorcycle. Positioned above the steering column, it is able to give the driver all the important information in a manner that is easy to read and is compact. Backing up the analogue speedometer is the digital tachometer. Similar to a sports bike, these are backlit by upmarket ice blue lighting that is activated when the headlights have been turned on.

There is no doubt that this makes the new Spark truly unique to its class. It also shows clearly that the Chevrolet Spark does indeed plan to return fun to function. Going to the exterior, the Chevrolet Spark has a stance that can be described as wheels out and body in. Highlighting its single arc roofline is the clean and strong body sides that are free of cladding.

The look of the new Spark is sleek while being a bit aggressive. In addition, this new model is without question more upmarket compared to its various mini car competition, many of which have a tendency to lean towards a “cute” approach. Unlike other models in the same segment, the attention paid to the styling detail and the precision involved is not limited to the exterior.

Looking on the inside, the design is indeed functional. For the Chevrolet Spark however, it adds to the interior a vigorous and youthful appeal which equals the exterior’s appearance. Aside from the edgy styling, this latest offering from Chevrolet comes with cutting-edge dynamics. The handling characteristics are not only responsive but also tight. In the middle of all this is the rather stiff integral body frame structure.

This is designed not only to help the dynamic performance of the vehicle but also give the driver a better sense of solidity, stability, and more importantly, a more confident road command. For its suspension, the Chevrolet Spark makes use of what is clearly a standard configuration, though one that is truly effective. The front has MacPherson struts with the rear having the compound crank, or torsion beam, axle.

The particular mix results in neutral and predictable handling qualities. Thus the Spark is both nimble and nippy when driving around town but guarantees surefootedness when running at higher speeds. Chevrolet will be offering as well the Vehicle Stability Enhancement System, or VSES, for the Spark, though this will depend on the trim level and the market.

By having electronic brake and traction control capabilities, the system is able to deliver exception control benefits and safety through precise anti-lock braking capabilities and even outstanding yaw stability.

It goes without saying that a dynamically competent car, handled by the most able driver, can still experience a situation where collision cannot be avoided. As such, the Chevrolet designed the Spark to be fitted with the highest levels of passive safety even from the very beginning. Not surprising to learn then that it attained a four-star crash test rating from Euro NCAP.

Press Release

Chevrolet Sells More than 1 Million Sparks Worldwide

Chevrolet has reached a big number in mini cars, surpassing 1 million sales worldwide of the Spark and Beat.

It is fresh evidence of Chevrolet’s small car lineup attracting more people to the brand around the world. Earlier this year, Chevrolet sold its 3 millionth Cruze compact car.

The Spark first went on sale as the Beat in India in late 2009. Today, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico. In the U.S. sales of the Spark are up 10 percent year to date.

The Spark, along with the rest of the Chevrolet small car lineup, also attracts the youngest buyers to the brand. This year, sales of Chevrolet small cars have increased more than 9 percent for car buyers under the age of 35.

The Spark provides a young, connected buyer with features like an available MyLink infotainment system with a 7-inch diagonal color touch-screen display and available built-in OnStar 4G LTE. The built-in Wi-Fi hotspot allows up to seven devices to be connected at one time. Spark was also the first car to feature Siri Eyes Free, enabling customers with a compatible iPhone running iOS 6 or later to direct Siri to perform a number of tasks while keeping their eyes on the road and their hands on the wheel.

In 2014, the Spark was the only vehicle in the mini car segment to earn the IIHS Top Safety Pick designation. Lightweight, high-strength steels constitute more than 62 percent of Spark’s under body and 42 percent of its upper body. It is also used in the roof bow and B-pillars.

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