General Motors’ Shop-Click-Drive online shopping tool has been a good way for the carmaker to sell new vehicles via the Internet. In fact, GM has already sold over 13,000 new vehicles through the tool since it dealership Web sites were allowed to use it in November 2013. The tool helped sell 1,644 of the combined 80,888 light cars and 145,931 light trucks sold by the Buick, Chevrolet, Cadillac and GMC brands.
Likewise, the number of vehicles sold via Shop-Click-Drive surged by around 10,000 units since January. Shop-Click-Drive allows customers to select a certain vehicle, get a price estimate, review incentives, fill out a credit application, learn about financing and insurance products, receive trade-in information and schedule a delivery at the dealership or another location.
The program’s manager, Jim Bement, remarked that dealers have been receptive to the tool. He disclosed to Automotive News that since launch, dealers have been coming in to use the tool. Membership has been steady and now counts around 1,670 dealerships in the Shop-Click-Drive – more than a third of the total Chevrolet, Buick, GMC and Cadillac dealers across the US.
Bement said that customers love the fact that they don’t have to spend four or five hours in the dealership just to buy a vehicle. Through the tool, customers could have their new vehicles to be delivered at the dealership 99 percent of the time, although they could opt to have their new unit delivered home.
GM North America President Alan Batey told Automotive News in an interview that Shop-Click-Drive has been well-received since it shows the actual price and features on certain cars in a dealership's inventory – something that other systems might lack.