GM Shop-Click-Drive online tool sold over 13,000 units since launch

Article by Christian A., on November 12, 2014

General Motors’ Shop-Click-Drive online shopping tool has been a good way for the carmaker to sell new vehicles via the Internet. In fact, GM has already sold over 13,000 new vehicles through the tool since it dealership Web sites were allowed to use it in November 2013. The tool helped sell 1,644 of the combined 80,888 light cars and 145,931 light trucks sold by the Buick, Chevrolet, Cadillac and GMC brands.

Likewise, the number of vehicles sold via Shop-Click-Drive surged by around 10,000 units since January. Shop-Click-Drive allows customers to select a certain vehicle, get a price estimate, review incentives, fill out a credit application, learn about financing and insurance products, receive trade-in information and schedule a delivery at the dealership or another location.

The program’s manager, Jim Bement, remarked that dealers have been receptive to the tool. He disclosed to Automotive News that since launch, dealers have been coming in to use the tool. Membership has been steady and now counts around 1,670 dealerships in the Shop-Click-Drive – more than a third of the total Chevrolet, Buick, GMC and Cadillac dealers across the US.

Bement said that customers love the fact that they don’t have to spend four or five hours in the dealership just to buy a vehicle. Through the tool, customers could have their new vehicles to be delivered at the dealership 99 percent of the time, although they could opt to have their new unit delivered home.

GM North America President Alan Batey told Automotive News in an interview that Shop-Click-Drive has been well-received since it shows the actual price and features on certain cars in a dealership's inventory – something that other systems might lack.

Topics: gm, sales

If you liked the article, share on:

Comments

Recommended

To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
It seems that BMW’s high-performance division -- BMW M – still has not warmed up to front-wheel drive vehicles. So those who had been looking forward to BMW M vehicles...
by - October 22, 2017
Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries