GM taps Fallon to handle Cadillac’s $270 million ad account

Article by Christian A., on August 27, 2010

Publicis Groupe's Fallon advertising agency was hired by General Motors Co. to handle its $270 million Cadillac ad account and is now cutting its ties with Chrysler.

In an announcement seen on Cadillac's website, Joel Ewanick, GM's vice president for US marketing, said that Fallon was chosen over its "deep, 17-year experience" with its luxury automotive brands (Porsche and BMW).

After signing up Fallon, Cadillac officials said that they were eager to pursue new marketing platforms for the brand. Don Butler, vice president for Cadillac marketing, said that the company is looking forward to a relationship with Fallon that would lead to the illumination of Cadillac as the "new Standard of the World."

Bartle Bogle Hegarty, which is 49%-owned by Publicis, is being replaced by Fallon. Last week, Bartle Bogle was released from the Cadillac account by Ewanick after only five months of being assigned with the marketing campaign.

In a statement, Chris Foster, Fallon CEO, said that the firm aims to help chart a "bold new course for this great American brand." Agency founder and chairman emeritus Pat Fallon said that he is committed to making a difference while working with Cadillac.

He added that he expects "great things" to happen. The Minneapolis-based Fallon was awarded the Chrysler brand account last December. A Fallon spokesman said that the company is "proud" of the work with Chrysler and wish them well. Meanwhile, a Chrysler spokeswoman confirmed the split but declined to comment further. [via autonews]

If you liked the article, share on:

Comments

Recommended

The first time Porsche revealed the Panamera Sport Turismo to the public was during the 2017 Geneva Motor Show earlier this year. And now it has already entered production, and...
by - July 27, 2017
Autocar has got some juicy rumours for us regarding a new McLaren hypercar. The British publication has inside sources claiming that a new model will be added to the Ultimate...
by - July 27, 2017
Ferrari has recently launched the New Power15 extended warranty program. The company developed this program in response to the notion that supercars are very expensive to maintain. Truth be told,...
by - July 27, 2017
The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries