GM taps Paul Edwards as VP of US marketing for Chevrolet

Article by Anita Panait, on January 9, 2014

General Motors has appointed Paul Edwards as vice president of United States marketing for Chevrolet, replacing Chris Perry, who resigned in December 2013. Edwards will report to Chevrolet's global marketing chief, Tim Mahoney. Edwards has been executive director of GM's global marketing since 2010, in charge of global media operations.

"Paul's broad experience in virtually all aspects of automotive marketing, across multiple brands, makes him a great fit for Chevrolet as we continue to build on our strong product momentum here in the US," Mahoney said in a statement. Chevrolet logged a 5-percent surge in US sales in 2013 to 1.95 million units, but saw its market share drop to 12.5 percent. Edwards’ appointment is part of GM’s move to restructuring Chevrolet's leadership team.

Mahoney joined Chevrolet in April and reports to Alan Batey who was appointed in June as the brand's top executive as the senior vice president of global Chevrolet. Starting next week, Batey will also become president of GM North America.

Edwards started his GM career in 1992 at Cadillac, holding a number of sales and marketing positions in over a decade. He was a Chevrolet advertising manager in 2003, and a year after became in charge of GM's media planning, buying and research. In 2007, he moved back to Chevrolet as director of advertising and sales promotion.

If you liked the article, share on:

Topics: gm, chevrolet, marketing

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries