General Motors has appointed Paul Edwards as vice president of United States marketing for Chevrolet, replacing Chris Perry, who resigned in December 2013. Edwards will report to Chevrolet's global marketing chief, Tim Mahoney. Edwards has been executive director of GM's global marketing since 2010, in charge of global media operations.
"Paul's broad experience in virtually all aspects of automotive marketing, across multiple brands, makes him a great fit for Chevrolet as we continue to build on our strong product momentum here in the US," Mahoney said in a statement. Chevrolet logged a 5-percent surge in US sales in 2013 to 1.95 million units, but saw its market share drop to 12.5 percent. Edwards’ appointment is part of GM’s move to restructuring Chevrolet's leadership team.
Mahoney joined Chevrolet in April and reports to Alan Batey who was appointed in June as the brand's top executive as the senior vice president of global Chevrolet. Starting next week, Batey will also become president of GM North America.
Edwards started his GM career in 1992 at Cadillac, holding a number of sales and marketing positions in over a decade. He was a Chevrolet advertising manager in 2003, and a year after became in charge of GM's media planning, buying and research. In 2007, he moved back to Chevrolet as director of advertising and sales promotion.