GM to add third shift at Missouri site on higher pickup demand

Article by Christian A., on September 18, 2014

General Motors will add a third shift at its Wentzville assembly site in Missouri as it recently commenced production of the redesigned 2015 Chevrolet Colorado and GMC Canyon. GM intends to launch the third shift early 2015. The third shift will result to the creation of 750 new jobs, which means that the site will soon have 3,350 UAW and salaried workers.

GM has invested $513 million on the Wentzville assembly site in the past three years, including the addition of a third stamping press. The carmaker is expected start rolling out the Colorado and Canyon later this month or in early October and has plans to build between 100,000 and 130,000 of the pickups next year, a person privy with the matter.

IHS Automotive, AutoPacific and LMC Automotive expects GM to post combined US sales of the Colorado and Canyon of between 73,000 and 91,400 units in 2015.

According to GM, dealers had ordered a combined 42,000 midsize trucks ahead of the impending launch – many times more than its expectations. Executives see this as a positive sign of future demand for the Colorado and Canyon.

Born with the DNA of a true Chevrolet truck, the 2015 Colorado is expected to lead its class in terms power, payload and trailering ratings. Chevrolet is set to commence sales of the 2015 Colorado in fall 2014.

Mark Reuss, General Motors executive vice president and president of GM North America, commented that their strategy is simply to cater to the demands of the broadest possible customer base, and allow them to choose the right truck that would meet their needs. Reuss added that the all-new Colorado builds on the solid foundation set by the Silverado, thereby reinventing the midsize truck while at the same time reviving the segment.

Chevy developed the new Colorado especially for the truck customer in North America, injecting precious attributes like distinctive design, high levels of comfort and desirable connectivity features. It is also loaded with a number of segment-first systems like the available forward collision alert and lane departure warning.

The all-new Colorado is expected to be the most powerful truck in its segment, which basically means customers benefit from better hauling and towing capability. As standard, the all-new Colorado is fitted with a 2.5-liter I-4 engine, while a 3.6-liter V-6 mill is available. Mated to a six-speed automatic transmission, these engines were tuned, tested and validated for truck use, employing technologies like direct injection and variable valve timing to deliver high levels of power and efficiency.

Once equipped properly, the all-new Chevrolet Colorado could deliver best-in-class leading payload capacity and trailering capacity (over 6,700 pounds or 3,039 kg).

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