GM to invest $380 million to prepare the Wentzville Assembly plant for the new Colorado

Article by Christian A., on November 7, 2011

Around 1,260 jobs hourly and salaried jobs will be retained at General Motors’ Wentzville Assembly plant with the additional output of an all-new Chevrolet Colorado midsize pickup. About $380 million will be invested by GM to prepare this plant for the production of this model. According to Cathy Clegg, GM vice president of Labor Relations, the all-new Colorado “builds on Chevrolet’s strong truck heritage.”

Clegg added that as Chevrolet celebrates its first 100 years, it will be bringing its latest global product to the Wentzville team, which also has a “strong heritage – a long-standing commitment to building quality products." An all-new midsize truck architecture that was developed by GM do Brasil in GM’s global product development organization will serve as the basis of the new Colorado. 

Engineers will make sure that the truck is designed to meet local needs in key markets where the Colorado will be available, such as in the U.S. The Chevrolet Express and GMC Savana full-size vans are produced in Wentzville Assembly, which currently has about 1,400 employees. Last month, the plant revealed that it will have a second shift in order to meet customer demand for commercial vans. This extra shift, which will begin in January 2012, will lead to the creation of 400 new jobs.

Chevrolet Colorado has been specifically designed to be GM's most-refined midsize pickup truck there is. With a tough exterior it remains one of the best performing trucks of its kind to date and it made its debut in Thailand.

The Chevrolet Colorado range took five years and is the product of a $2 billion vehicle program which stretched across five continents, in more than 60 markets around the world.

This is no rehash of a previous design. The designers and engineers went back to basics in creating a midsize truck with all new features, technology and interiors and exteriors to mark the centenary of the Chevrolet's history.

The extensive program means customers in Thailand have been offered a staggering 26 different combinations. These combinations range from cabins powertrains and ride heights and include a number of configurations for the crew-cab bodies such as single or extended, high and low stance, 2WD, 4WD and wide or narrower cabins.

There is the option of one of the two all-new, designed and purposed Duramax turbo-diesel engines. These engines deliver oustanding fuel economy and performance whatever your choice of specification.

Martin Apfel, GM Thailand President, said that the heritage of this vehicle has been a significant factor in the lives of the people of Thailand and its arrival is very exciting for the company and for the people of Thailand.

Press Release

GM Invests $380 Million in Wentzville Assembly Plant

General Motors will invest approximately $380 million to prepare the Wentzville Assembly plant for production of an all-new Chevrolet Colorado midsize pickup, creating or retaining about 1,260 jobs hourly and salaried jobs.

“The all-new Colorado builds on Chevrolet’s strong truck heritage,” said Cathy Clegg, GM vice president of Labor Relations. “As we celebrate the first 100 years of Chevrolet today, it is exciting to bring this new global product to the Wentzville team. They also have a strong heritage – a long-standing commitment to building quality products."

The new Colorado is based on an all-new midsize truck architecture developed by GM do Brasil within GM’s global product development organization. In major markets where the Colorado will be sold, including the United States, engineers will tailor the truck to meet local needs.

Wentzville Assembly, which currently has about 1,400 employees, produces the Chevrolet Express and GMC Savana full-size vans. In early October, the plant announced a second shift, adding about 400 employees, to meet customer demand for commercial vans. The second shift will start in January 2012.

The investments will support tooling and equipment upgrades. Product details, timing and pricing will be announced later. The current-generation Colorado will be produced in Shreveport, La., through the 2012 model year.

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