GM to move its remaining Chevrolet advertising work away from Campbell-Ewald

Article by Christian A., on August 27, 2010

General Motors Co. has chosen to replace Campbell-Ewald, which has done its Chevrolet advertising since 1919, with a rival. In a statement, Jim Campbell, US vice president for Chevy marketing, thanked Campbell-Ewald for its years of "dedicated and loyal service."

The campaigns that it has worked on for GM include: See the USA in your Chevrolet, The Heartbeat of America, Like a Rock and American Revolution.

He also said that in the next months, GM will transition the business to Publicis Worldwide, which has of late been handling its car and crossover brands.

Klaus-Peter Martin of Chevy communications said that Campbell-Ewald will retain some non-Chevrolet GM work but no details were given. Chevy is Campbell-Ewald's oldest and largest account.

In 1919, the advertising agency did the initial work on the brand and it then became agency of record in 1922. It was last year that GM allowed some of the Chevy work to be given to other agencies.

Malibu, Equinox and Traverse were transferred to the US offices of Paris-based rival advertising holding company Publicis Groupe SA, which owns Worldwide. Campbell-Ewald, which is based in suburban Detroit, is owned by Interpublic Group. [via autonews]

If you liked the article, share on:

Comments

Recommended

TOYOTA GAZOO Racing revealed that it will be participating in the 2018 Tokyo Auto Salon with the theme “Meister's Workshop.” The company will showcase models that have been part of...
by - December 16, 2017
Infiniti has commenced sales of the new 2018 Infiniti QX80 full-size luxury sports utility vehicle. Aside from the standard specs and optional features, potential customers would want to know how...
by - December 15, 2017
If there is one thing that Pagani Automobili and Fiat have in common, it is the fact that they are Italian companies that build and assemble vehicles. There is currently...
by - December 15, 2017
It’s Star Wars fever once again, and the second installation of the trilogy sequel -- “Star Wars: The Last Jedi” -- is finally hitting theaters. Avid fans of the franchise...
by - December 15, 2017
Audi Sport is known for creating high performance versions of some Audi vehicles, with a focus on higher levels of sportiness. So far, its high-performance creations are all powered by...
by - December 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries