Customers who buy a pre-owned vehicle will automatically get a three-month subscription by satellite radio operator Sirius XM Radio Inc. at over 1,000 participating General Motors dealerships throughout the U.S.
The offer applies to all vehicles regardless of the manufacturer. In a statement, Joe Verbrugge, a senior vice president at Sirius XM, said that it’s the first time that participating GM dealers could provide a three-month subscription to Sirius XM for their pre-owned vehicle customers regardless of its brand.
According to Sirius XM, GM dealers will offer the three-month subscription of Sirius XM to those who bought pre-owned Cadillac, Chevrolet, Buick and GMC vehicles that were factory-equipped with satellite radio until the end of this year.
In early 2011, Sirius XM CEO Mel Karmazin said that since 2009 when it was on the brink of bankruptcy, the company has been on the road to recovery. Sirius XM had 20.6 million total subscribers as of March 31, a 9% increase compared to the same period a year ago. In the first quarter of 2011, Sirius recorded 373,064 new subscribers, higher by 118% compared to the first quarter of 2010.
General Motors said that customers who purchase Certified Pre-Owned equipped with SiriusXM will be offered a 3-month subscription to Sirius XM Radio. Vehicle models include, to name a few, the Buick, Cadillac, GMC, and Chevrolet. Sirius XM, a satellite radio company based in the U.S., transmits in excess of 135 satellite radio channels playing music with no commercials. It also broadcasts news, talk, entertainment, sports, weather, traffic, and even data services.
It is estimated that the company has 20.6 million subscribers. Overall, the company has the widest range of content spanning some of the biggest names in the entertainment industry and even from major colleges, professional sports leagues, talk providers, and national news.
Programming from SiriusXM can be accessed on at least 800 devices which include radios, both pre-installed and after-market ones, in aircraft, boats, cars, and trucks. Devices also include mobile devices, smathphones, and consumer electronic productions for the office and home. SiriusXM programming can be accessed using mobile devices powered by Android, Blackberry or Apple. It is also possible to go to siriusxm.com in order to gain access to its features. Furthermore, SiriusXM has an agreement with every major player in the auto industry and its radio products are available at retail location across the country or at shop.siriusxm.com.
Ballweg Family of Dealerships CEO and General Motors National Dealer Council Co-Chair, Jason Brickle, said that on a daily basis, the company wants to give customers who purchase pre-owned vehicles the greatest buying experience and the best value. Brickle shared that his dealerships are now under the SiriusXM program and he hopes that other dealers of GM will take advantage of this and enrol.
This is a chance to bring in additional value to their respective inventories, and offer the 3-month introductory subscription for the satellite radio, he continued. According to Joe Verbrugge, Senior Vice President and General Manager of Automotive Remarketing Division at SiriusXM, this will be the first time that participating GM dealers will be able to offer a 3-month subscription for SiriusXM to pre-owned vehicle customers, no matter what their vehicle may be. Verbrugge continued by saying that many GM dealers around the U.S. are excited with the fact that they now have the chance to offer SiriusXM to customers without compromising on advanced technologies or even sacrificing certified pre-owned models, especially when purchasing pre-owned vehicles. The information has forward-looking statements under the Private Securities Litigation Reform Act of 1995.
These statements may include, among others, statements related to the company’s future operating results, as well as financial ones, and even the objectives, plans, and expectations of the company in relation to future services, products, and operations. It also includes statements that make use of words like "outlook", "projection", "plan", "intend", "estimated," and other similar types, as well as phrases like "is anticipated", "will continue", "are expected to", "will likely result".
These forward-looking statements are found on the company’s expectations and beliefs to its management and thus will be dependent on a number of factors like contingencies and uncertainties in competition, economic, and business. It is likely that the actual results may be different from the ones that are expected in these forward-looking statements.