GM to refresh 70% of its lineup by the end of 2013

Article by Christian A., on July 25, 2012

General Motors is now preparing to launch new and redesigned cars and trucks, which will compose 70% of its entire lineup by the end of next year. Most of these models were postponed because of GM's 2009 bankruptcy. Bank of America analyst John Murphy said that for just the 2014 model year, 52% of GM's U.S. sales volume are expected to be either redesigned or refreshed.

GM has the highest percentage compared to other major automakers. Toyota Motor Corp. comes in at No. 2 with 40%. By early next year, Chevrolet will launch the redesigned Impala large sedan, which completes its entire lineup’s makeover. Trucks would be the next priority. It’s not surprising since these are GM’s most profitable models.

By late spring, GM is expected to release its full-sized pickups, the Chevrolet Silverado 1500 and GMC Sierra 1500. What comes next is the next generation of large SUVs: the Chevy Suburban and Tahoe, GMC Yukon and Cadillac Escalade. Cadillac’s lineup has been cut to only three models – the CTS sedan, Escalade and SRX crossover. But this August, Cadillac will begin to sell the ATS compact sedan. A redesigned CTS will follow in 2013.

The CTS Sedan is considered to be one of the most groundbreaking models to come from the Cadillac. However, for the 2014 CTS, the brand not only made it lower and longer but gave it proportions to give it that more athletic appearance. It also comes with the evolved Art & Science design principle of Cadillac. Thus, with a wheelbase that is longer by 1.2 inches, the length was increased by 5 inches (127 mm). Meanwhile, the base of the windshield, which includes the cowl and roofline, has been lowered by 1 inch.

These resulted in the lengthened exterior being complemented; it also highlighted the leanness of the vehicle. Through the 2014 CTS sedan, with the advanced technology equipped to it, the high levels of luxury, and the increased performance, Cadillac hopes that it will rise above the ranks in the midsize luxury class. Mainly based on the celebrated ATS sport sedan, this is the third generation of the CTS and will allow the brand to be part of the highly esteems midsize luxury sedan class. Highlighting the performance further is the wide range of power-dense powertrains being offered.

It includes the Twin-Turbo engine and even the automatic eight-speed transmission. According to Global Cadillac Vice-President Bob Ferguson, since the brand has been growing on a global scale mainly owing to its increasing credibility, the 2014 CTS is projected to bring the brand to new heights. This newest sedan from Cadillac is able to offer cutting-edge technology with a crafted design and exciting performance, he added. In order to give some of the best models in the world a run for their money, Cadillac stretched this centerpiece model, continued Ferguson.

Topics: gm, lineup

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