GM to upgrade its cars more often rather than offering big rebates on aging vehicles

Article by Christian A., on February 17, 2012

General Motors will be moving away from its sales strategy to offer big rebates on aging vehicles and will instead be offering styling revisions and product improvements, according to the automaker’s current managers. They think that this is a better way to maintain sales. This strategy really isn’t new to GM.

From the 1930s to the 1970s, GM practiced “planned obsolescence," which changes the car’s styles annually so that customers will be enticed to buy the latest Chevrolet, Pontiac, Oldsmobile, Buick or Cadillac. According to Dave Lyon, executive director of GM global design, almost all of GM's vehicles will get styling enhancements about every three years.

These include restyled hoods and fenders, grilles, taillights, front and rear fascias, and interior trim. Lyon said that Rick Wagoner, the former CEO of GM, didn’t think that there was a significant value in midcycle enhancements, “and so we never did them."

He said instead of offering big incentives for dated models, GM will “take some of that money, put it back into the vehicle and get the appeal higher.” Furthermore, Lyon said that GM will add new technology and safety features at a quicker pace than it had under pre-bankruptcy management. [source: Autonews]

Topics: gm

If you liked the article, share on:

Comments

Recommended

Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries