Starting in 2012, customers will finally get the chance to experience a more connected and personalized driving with the Cadillac CUE. It manages to offer a wide range of in-vehicle experience that is a combination of intuitive design and information and entertainment commands and controls, many of which are considered as pioneers in the auto industry. The name CUE means Cadillac User Experience, which should immediately tell you what to expect from this new offering.
It can pair information data with entertainment data sourced from MP3 players, SD cards, USBs, and even link a maximum of 10 mobile devices that are Bluetooth enabled, to the vehicle infotainment system. Unlike those in other vehicles, the CUE makes everything simple by allowing customized information, the use of natural voice commands, and even having larger icons.
There are even fewer buttons. A number of luxury cars today for example have 20 buttons that can control entertainment and radio functions. For the CUE however, there are only 4 buttons. At the center of it all is the touch-screen 8-inch LCD.
The screen, which is smoothly integrated to the central instrument panel, comes with a fully capacitive faceplate that is motor-powered. Under it hides a storage area of 1.8 liters. When activated, the LCD screen shows the home page of the CUE, and since it is similar to the screen of a smart phone, the icons that trigger the commands are larger and thus easier to target.
It has capacitive ability, which means it makes use of electrodes in order to detect the conductive properties of many objects, like a finger for instance. In a statement released during the CTIA Wireless Association's Enterprise and Applications conference, Vice President for Cadillac Marketing Don Butler shared that the CUE will effectively change personal transportation by having instinctive technology and luxurious design that is integrated effectively to new levels of personalized in-vehicle connectivity.
For tech-savvy customers, he added, it will have everything that they want from having a full range of infotainment services to having communication and navigation systems that ensure connectivity. It is just as effective for those who are not into technology as the power is accessible, simple, and intuitive, he continued.
Indeed, the CUE is able to adapt to customers, from those who are considered as simple users to those who are fully-connected super users. The CUE will officially be introduced in 2012 as part of the SRX Luxury Crossover, ATS luxury sedans, and XTS luxury sedans.