GM working on the 2015 Buick Anthem crossover

Article by Christian A., on June 27, 2013

According to the latest reports from GMInsideNews, it appears that Buick is preparing a new crossover dubbed Anthem. The car had already been caught by spy photographers and it appears that that it will be build off using GM’s global compact architecture known as “Delta”. As a result, the Anthem will be positioned between the Encore and the larger Enclave.

GMI says that says that the vehicle will be sold in both North America and China wearing a Buick badge and the production will likely begin in mid-2014 as a 2015 model. Still, the new crossover will use different engines on both continents, such as a 2.5-liter and 2.0-liter turbocharged four-cylinders engines. Wall Street Journal says that Buick is preparing a new crossover due to the fact that its crossover sales are up nearly 14-percent so far this year and larger surges in sales are already predicted by analysts.

Buick has unveiled the new 2013 Buick Encore at the 2012 North American International Auto Show in Detroit, Michigan. The luxury small crossover is a fusion of Buick's signature style, luxury amenities and interior acoustic refinement – all fitted in a versatile and efficient package.

Tony DiSalle, US vice president of Buick Marketing, described the new Encore as a great-looking, smart choice for customers looking for luxury crossover amenities as packed in a more maneuverable and more agile vehicle. He also called the Encore as a luxury alternative for a new type of customers, as it boasts of features and flexibility not usually found in vehicles of similar size.

Buick will commence sales of the new Encore in early 2013. The Encore is bound to continue the momentum set by the Buick Enclave crossover nearly five years ago, as followed by the Verano. Buick is hoping that the Encore would allow it to post another year of significant sales surge.

Organic styling also courses through the interior of the new Buick Encore. This is evident on the flowing instrument panel wrapping into the door panels, with a central instrument panel accommodating full-color, seven-inch LCD display for the IntelliLink voice-activated radio system. The panel also accommodates displays for the SiriusXM satellite radio, navigation and rear camera systems.

Topics: gm, buick, crossover

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