GMC hopes to reel in younger buyers with small crossover

Article by Christian A., on August 31, 2017

If you are looking at purchasing a GMC crossover now, the least you will have to spend is about $25,970. That’s the price of the 2018 Terrain model that is known for its controversial shifter. If you’re in the market for something else and you don’t mind waiting a few more years, here’s some good news. Duncan Aldred, Vice President of Buick and GMC, stated in his interview with Automotive News that they are currently evaluating a new entry-level crossover. If this is given the go signal, then expect to spend less on a smaller crossover in the coming years.

Aldred believes that it would be logical to add a smaller CUV to the family as a way to expand the company’s lineup. In doing so, the brand also provides a more affordable option compared to the 2018 Terrain. In another interview, he was also asked regarding models that would directly rival the upcoming Jeep Wrangler, and he said that the entry-level crossover would not compete with the Jeep as it is positioned in another segment. But he did say that there may be an opportunity for them in that segment, if the model gets the stamp of approval. The company actually admitted that they should have been the first to lead the small crossover segment.

The reason why the company is considering a model slotted under the Terrain might actually be because of the Encore’s success - this is the Opel Mokka’s North American sibling. The Encore had been the top-selling model of Buick since 2015. If GMC pushes through with their plan to come up with a smaller crossover, they will definitely attract the younger market, as this will cost thousands of dollars less than the Terrain’s starting price. Furthermore, GMC will have more opportunities to rival Jeep models, with the Renegade starting at $17,995 and the Compass at $20,995. Those two are already lower-priced options compared to the GMC Terrain.

Apart from planning to expand their lineup by adding an entry level crossover, GMC also has plans to reveal the updated version of an existing model. Do you have any guesses what the nameplate would be? Well, it will be the 2018 Yukon Denali that is scheduled to hit dealerships this fall in the United States.

It will have a new front fascia with the glitzy front grille, some changes have also been given to the cabin, and it now comes with a ten-speed automatic transmission that will work with the 6.2 liter V8 engine. Having said that, it can produce as much as 420 horsepower. So far, the company has not announced how much this SUV would cost, but we are certain that it is aiming at the upscale market. If the Yukon Denali is not to your liking, then you can opt for the company’s other SUVs like the Acadia.

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Topics: gmc, crossover

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