Hella, Emicol will produce electronic products in Brazil

Article by Christian A., on May 3, 2012

Hella, a German lighting and electronics manufacturer, has teamed up with Emicol to produce electronic products in Brazil. Sao Paulo-based Emicol is a supplier of components utilized in the automotive, home-appliance, information-technology and medical sectors. This components maker will assist in the production of Hella body-control modules for a major worldwide automotive manufacturer.

Production is anticipated to start in the next 12 months at an Itu-based Emicol Eletro Eletronica facility in Sao Paulo, Hella disclosed. Hella Brazil Automotive LTDA's managing director Wendell Gomes Schmiedecke revealed that Hella will make a substantial investment in equipment for its latest Brazilian manufacturing operations.

He also stated that Emicol will manufacture and store Hella electronics products in line with the program. He also said that the new alliance will "strengthen" the foothold of Hella in South America as well as further "broaden" their manufacturing presence all over the Americas to further enhance the service which Hella offers to its customers across the region.

Additionally, Hella said it sees an opportunity for additional growth in the South American region for accelerator pedal sensors, intelligent battery sensors and throttle position sensors, among other electronic products. Recently, the company completed a 50,000-square-foot expansion at its Iturbide electronics plant in San Jose, north of Mexico City. This spring, it will start building a $97 million facility in Irapuato, Mexico, to produce taillights and headlamps.

Headquartered in Lippstadt, North Rhine-Westphalia, Germany, Hella KGaA Hueck & Co. is involved in the business of developing and manufacturing lighting and electronic components and systems for the automotive industry. It traces its roots more than a century when Sally Windmuller established Westfalische Metall-Industrie Aktien-Gesellschaft (WMI xAG) in 1899 for the production ball horns, candles as well as kerosene lamps for carriages.

The Hella name was most likely derived from the wife of founder Windmuller – Helen. Windmuller wanted to honor Helen by using Hella, which is play between her name and the German term for light (hell). Hella was first used in 1908 1908 as a trademark for acetylene headlights. Hella was included in the name of the name in 1986. Now, Hella is considered as one of the largest global automotive suppliers and is regarded as one of the largest industrial companies in Germany.

On the other hand, EMICOL is a Brazilian involved in the business of developing and producing of controls and electronic as well as electromechanical components for different market segments. It was established Sao Paulo, Brazil in 1967 as a tooling manufacturer. EMICOL is considered as one the most important companies in the Sao Paulo region.

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