Holden brand to remain despite 2017 Australian pullout

Article by Anita Panait, on December 16, 2013

Even though General Motors' Holden is ending its production in Australia in 2017, the brand will not see its demise soon. According to GM spokesman Greg Martin, GM plans to produce Holden-branded vehicles elsewhere and export them to Australia and New Zealand. GM will set up a new business in Australia that will take care of the sales, service and distribution of the vehicles as well as repair parts.

The closure of Holden's Elizabeth site could be bad news for Australia-built cars exported to the United States -- the newly launched Chevrolet SS rear-wheel-drive sports sedan and the Chevrolet Police Pursuit Vehicle.

The two vehicles could meet their end as the Holden-built Pontiac G8, which was well-received by performance enthusiasts, was short-lived for only 18 months and died along with the Pontiac division in 2009. Holden has been a GM unit since 1931 and has been the carmaker's global center for rear-wheel-drive engineering. Holden did the engineering work on the Camaro.

Topics: holden, australia

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