Holden builds last model after 69 years of production

Article by Christian A., on October 24, 2017

Less than a month ago, Toyota capped off its production in Australia, and now, Holden’s very last production model in the country has rolled off the assembly lines. This year marks the company’s 69th year of manufacturing in Australia, and Holden decided to organize a special private even for the hard-working men and women behind Holden and the media.

Holden is one of the oldest transportation companies in the world, and back in August 2008, they have already assembled their seven millionth vehicle. That is sixty years after the very first model was launched, and today, they have built over 7.6 million vehicles all in all. The last example Holden built in Australia is a Commodore Redline.

Mark Bernhard, Chairman and Managing Director of Holden, said in his statement that their company’s number one priority is to treat their people with respect and dignity, and he is proud to be able to achieve their goal during the transition. For him, it is a recognition of their dedication over the years. He then added that 85 percent of their people have transitioned over the years, and they have supported and worked closely with these people.

Even after their very last production model, Holden will remain to keep at least 1,000 workers in their Melbourne headquarters, while retaining the company’s design and engineering teams to continue working on both local and global projects. Currently, Holden has nearly 6,000 employees across their national delivery and service network, and the 1,000 employees from the Melbourne headquarters will be added here. The automaker’s award winning transition center that’s currently located in their Elizabeth site will be kept open for another two years to ensure that the remaining workers will get a chance to transition successfully.

Bernhard said that apart from supporting their employees and making sure they are taken care of, Holden’s goal is to keep the company successful for as long as they can, of course. This would be the best way for them to honor their people and their heritage, and that is where the company’s focus is on.

Before the end of the decade, the automaker is planning to launch 24 “major vehicles” and 36 new drivetrain combinations. The lineup will include different types of vehicles like SUVs, a V8 sports car and even a new Commodore.

With almost 70 years behind them, from the very first Holden 48-215 that rolled off the Fishermans Bend back in the 1940s, to the very last VFII Commodore Redline that recently rolled off the Elizabeth factory on just last week, Holden has been part of the fabric of Australia and that’s a position that they are committed to maintain for many years to come.

Press Release

HOLDEN HONOURS ITS MANUFACTURING LEGACY; COMPLETES TRANSFORMATION TO SALES, ENGINEERING AND DESIGN BUSINESS

Holden honours 69 years of local manufacturing, culminating in more than 7.6 million vehicles built for Australia and the world
Company pays tribute to the generations of people within Holden and the supply chain who helped build a legend
Holden to honour that legacy by building a bright future in Australia; company retains 1000 direct staff plus 6000 people across 200-strong national dealer network
Lion brand to retain world-class Design and Engineering teams working on local and global programs; retention of Lang Lang Vehicle Proving Ground ensures Holdens will always drive and feel like Holdens should
New vehicle onslaught continues with ongoing commitment to launch 24 new products by 2020, completely transforming Holden showrooms
Holden’s world-class transition program has resulted in 85% of Holden workers to date successfully transitioning, setting a new benchmark in the industry
GM Holden today celebrated nearly 70 years of proud manufacturing heritage with the final Holden Commodore rolling off the Elizabeth line today at 10.45am (Adelaide time). A private ceremony for employees was held today to mark Holden’s proud manufacturing history and pay tribute to the generations of hard-working men and women who literally built the Holden legend.

From the very first Holden 48-215 to roll off the Fishermans Bend production line on 29 November 1948, to the final VFII Commodore Redline to come out of the Elizabeth factory on 20 October 2017, Holden has been a part of the fabric of Australia and that’s an honoured position that the Lion brand is committed to keeping for many years to come.

Holden Chairman and Managing Director, Mark Bernhard, said: “Treating our people with dignity and respect was always our number one priority during this transition and we’re all proud we were able to achieve that, we see it as recognition of their dedicated service over the years. With 85 per cent of all workers to date successfully transitioning, we’ve worked closely with our people to support them.

“Holden also appreciates the partnership and assistance of the state and federal governments, along with the unions, over many years.

“Right after supporting our people comes ensuring we set Holden up for success for many years to come. The best way we can honour our people and our heritage is by building a successful future and that’s exactly what we’ll be focused on when Monday rolls around.

“Today, however, is about paying tribute to the generations of men and women across Holden and our supply network who have given so much to our company. Holden is the icon it is today only because of these passionate people. On behalf of everyone at Holden, I thank you for your service from the bottom of my heart,” said Mr Bernhard.

Holden’s award-winning employee transition centre will remain open on the Elizabeth site for at least two years’ post factory-closure to ensure all Holden and supply chain employees have the best possible chance to successfully transition.

Holden’s Executive Director of Manufacturing, Richard Phillips, paid tribute to the people and achievements of the Elizabeth plant: “The passion and dedication of the team here is second to none, it has been an honour to work alongside them. In the final years of production, we have been building categorically the best-quality cars to ever roll out of this plant, and our last car was our best. Together we achieved a string of productivity and quality awards in recent times, doing so during the closure period is testament to the skills, professionalism and dedication of the team.”

Looking to the future, Holden will remain a diversified business and a powerhouse of the Australian automotive industry for many years to come. Employing approximately 1000 direct employees in Melbourne and across national zone offices, Holden will also retain its highly-skilled Design and Engineering teams, working on local and global vehicle and transportation programs. This includes retention of Holden’s world-renowned Design Studios and the famous Lang Lang vehicle Proving Ground near Melbourne in Victoria.

This is in addition to the nearly 6000 people employed across Holden’s 200-strong national dealer network, ensuring Holden’s customers are continued to be looked after and all warranty and spare parts needs continue to be met as they always have been.

Source: Holden

If you liked the article, share on:

Comments

Recommended

If you are currently on a ski trip at Méribel, a town in the French Alps, you might want to take some time away from the slopes to check out...
by - February 21, 2018
Last year during the 2017 Frankfurt Motor Show, SEAT offered a list of name options that they will use for their all new three-row SUV. While three of those names...
by - February 21, 2018
Matthew McConaughey, under the persona of Detective Rust Cohle, is not anymore the lone endorser of Lincoln cars. And that is because the automaker decided to get more brand ambassadors...
by - February 21, 2018
Porsche recently decided that they will stick to their roots as long as they possibly could, and I mean as long as the market allows it. The automaker is assuring...
by - February 20, 2018
If there’s one Toyota car that has kept everyone guessing, it is the Supra. It is finally coming our way as it makes its return on March 6 at the...
by - February 20, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries