Honda is currently on fire! After releasing the Civic Type R in the United States last week, the Japanese company is already thinking of ways to keep sales at a high and steady level. And what is the solution to this, you ask?
Well, Hideki Matsumoto, chief engineer of the Civic model range said in an interview with Automotive News that he plans to do more than just one Civic Type R. So we’re assuming that maybe he means that there will be more versions of the front-wheel-drive Nürburgring record holder.
So anyway, what he really meant was that he wants to produce a more potent version of the current Type R that produces 306 horsepower. Of course, more versions mean better options. Apart from that, he also plans to engineer an all-wheel-drive option to go hand in hand with the Ford Focus RS, and the VW Golf R. And that’s not all, Matsumoto added that he would like to develop a Civic Type R that is more “focused on the grand touring aspect”, so that would mean a softer suspension setup, and some more tweaks here and there to make it more comfortable for the driver and its passengers on long journeys.
The standard Civic Type R arrived in showrooms last week, and it has a price tag of $34,775. If you are willing to wait a little longer, the company will be releasing a more affordable version that is the base trim in 2018, together with the Touring model that is already available today.
Civic Type R has been a long-awaited car especially for the US market. Therefore, Honda sales will probably shoot up for the next couple of months. What more after they release more versions of it? Seems like Honda’s game plan for the United States market has been well thought of, and it will likely be an effective one.
In other news, Honda might even come out with something that would even spice up the current Civic range. Rob Keough, senior product planner of Civic, hinted earlier this month that they are considering coming out with a model that sits between the Si and the Type R.
He added that this model might even get an upgraded version of the turbocharged 1.5-liter engine by saying that the engineers are trying to work something out with the motor. Not many details were provided, and there is no name for this project as of now, but it might be an opportunity for the Type S to make a comeback. More news on that when the company updates us.