Honda creates Acura Business Planning Office division

Article by Anita Panait, on February 26, 2014

Honda Motor Co. is creating a new group that will be in charge of planning business development for Acura – the Acura Business Planning Office.  It will be headed by Erik Berkman who is set to sit as executive vice president for the North American unit, Honda said in a statement. In December 2013, Tetsuo Iwamura, Honda's executive vice president and current North American boss, remarked that focusing on Acura was a top priority for Honda.

The Japanese carmaker logged a 10-percent drop in combined sales of Acura's ILX, TSX, TL and RLX sedans, offsetting growth for the brand's MDX and RDX sports utility vehicles. 

Acura is currently struggling to define its image in the luxury category, according to Ed Kim, an industry analyst for AutoPacific Inc. in Tustin, Calif. “Acura for many, many years has been a brand without an identity,” Kim said.

“They are good, solid, dependable, somewhat premium cars that don’t communicate any clear message about what they are. The best luxury brands stand for something.” Honda spokesman Jeffrey Smith remarked that Berkman’s appointment to the new Acura Business Planning Office is an indication of the high priority Honda places on the luxury brand.

Smith added that Berkman "brings very strong and dynamic leadership to the Acura brand." Berkman led the development of the 2004 TL sport sedan, which was considered as one of the most-successful cars in Acura's history. He also served as of North American research and development.

If you liked the article, share on:

Topics: honda, acura

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries