Honda grabs first fleet customer for i-DTEC-powered Civic

Article by Anita Panait, on December 12, 2012

The Motor Neurone Disease Association (MNDA), a Northampton-based charity, has ordered 40 Honda Civics from local retailer Avonvale Honda for its fleet. MNDA initially did not include the Civic on its three-strong shortlist of cars. However, the charity changed its mind and considered the Civic, after Kelly Birks, Avonvale Honda’s Business Development Manager for Corporate Sales, took the lead and highlighted the benefits of the model’s advanced 1.6-litre engine, allowing her to ink a deal with MNDA in just 48 hours after the first meeting.

According to Kelly, there has been a lot of interest when the order book opened on the Civic 1.6 diesel since the model could make people save money. She said the charity found the vehicle appealing, since it means that MNDA could put more money into helping people.

Phil Day, MNDA’s Site Services Manager, remarked that as a charity with a one-model fleet of 40 vehicles, they were looking for a car with strong fuel economy, innovative design and cleaner emissions. She quipped that the Honda Civic 1.6 i-DTEC provides the charity with low running costs, class leading carbon dioxide emissions and low BIK, as well as a competitive monthly rental.

The 120PS i-DTEC diesel is assembled in the UK and is the first new engine to be launched in Europe under Honda’s flagship Earth Dreams Technology environmental program. The 120PS i-DTEC diesel engine boasts of combined cycle fuel economy of 78.5mpg as well as carbon dioxide emissions of 94g/km, making it appealing to corporate customers. It is not surprising that a fleet deal was already signed just weeks after the vehicle with this engine went on sale.

The Honda Civic received vast changes for 2013 that completely surpassed the normal mid-model refreshing. The 2013 Civic Sedan’s front and rear style has been fully changed altered to create a younger and superior, including changes to the sheet metal changes such as a new bonnet and trunk lid. In the front, a new open-mouthed lower bumper with a chrome horizontal accents and a sporty, black honeycombed mesh grille is set by new combined fog lamps on EX-L and above trims. The grille is surrounded by new clear corner lights for a more high-end appearance. The 2013 Civic's more sculptured front continues into a new higher, more recessed faceted bonnet.

In the back, a crisp, chrome horizontal trim caps a new rear bumper design and new rear trunk lid. The jewelled taillight’s brand-new design continues into the trunk’s face, giving a more refined and upscale appearance. The rear bumper has reflector treatments integrated and a new lower diffuser panel with a vent that has a honeycombed mesh. While the open exterior style of the 2013 Civic Coupe is the same, the redesigned wheels on every model help hone the 2013 Civic’s look.

Made of 55% high-strength steel, the 2013 Civic's body lowers weight and increases strength for more rigidness. The 2013 Civic's body has had an array of modifications to the front floor, A-pillar, side sill, upper wheel housing, and front bumper extension. The additional high-strength steel should pay refined dividends and offer a stiffer structure for the many updates to its chassis. Also, the Civic's new structure is engineered to assist in it excelling at the new Insurance Institute for Highway Safety small overlap crash test.

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