Honda implements English as official language of global meetings

Article by Anita Panait, on November 25, 2013

English will now be the official language of global meetings at Honda Motor Co., as the carmaker now allows regional units to make decisions. Honda chief executive Takanobu Ito informed global employees of the change in April, according to John Mendel, executive vice president of the carmaker's sales unit in the United States.

Honda promoted Mendel to its North American management committee in 2012, as part of a move by Ito to localize business decisions. Honda's move follows language conversions by Japanese companies like Fast Retailing Co., and Rakuten Inc., which is Japan's biggest Internet mall.

The new rule is applicable to in-person meetings and video conferences, increasing the chances that top executives will use interpreters. Fast Retailing President Tadashi Yanai and Ito have done so in media interviews.

"Imagine the shock sent through the operation," Mendel said in an interview with Automotive News at the Los Angeles Auto Show.  Rakuten announced its shift to English as its official language in 2010, phasing in the language's use over two years. Fast Retailing started using English as its official language in 2012. Tiremaker Bridgestone Corp. decided in October 2013 to gradually implement English as its official language.

The shift to English comes as Honda overhauls its Honda and Acura lines to prevent the onslaught of improving vehicles from rival carmakers in Asia, Europe and the United States. Honda recently disclosed further modifications to its Civic, as it tries to stave off challenges from small cars in the US like the Toyota Corolla, the Hyundai Elantra and the Ford Focus.

Topics: honda

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries