Honda is creating new small crossover segment with Urban SUV

Article by Anita Panait, on January 22, 2013

The small crossover segment currently does not exist. However, in mid-2014, Honda would be creating the segment by fielding the first small crossover ever. Honda is planning to build a crossover based on its Fit subcompact and is expected to dominate the still-to-be-seen crossover segment for years, until the carmaker’s rivals decide to field in their own entries as evidenced by their wait-and-see attitude.

Honda practically announced to the world that it would barge into a new segment by unveiling the Urban sports utility vehicle concept at the Detroit Auto Show. The Urban measures around 169.3 inches long, making it 9 inches shorter than the Honda CR-V and giving it a limited cargo capacity. Honda, however, plans to address this by using the Fit's fold-flat "Magic Seats" and by placing the fuel tank under the front seats.

It is expected that Honda will have the production version of the Urban come after the redesigned Fit in the U.S. introduction cycle. Honda will roll out the Fit in early 2014, and the crossover will arrive later in the mid-year. The carmaker will produce both the Fit and the Urban at its Celaya plant in Mexico, which initially could produce up to 200,000 units annually. Since Honda is targeting tech-savvy yet budget-minded young buyers for the Urban, the carmaker needs to feature more content.

However, Honda needs to make sure that Urban would not cannibalize CR-V sales, according to industry executives. But, as of now, the Urban is creating a buzz among other carmakers. For instance, Jim Lentz, chief executive of Toyota Motor Sales U.S.A., remarked that they are looking at the small crossover segment to determine if there is “a piece of that iceberg that breaks off and turns into a developing segment.”

However, months ago, Toyota said it was not interested in building a crossover beneath the RAV4. The small crossover segment might go the same way as the subcompact one that took off in the US six years ago with the introduction of the Fit, Nissan Versa and Toyota Yaris.

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries