Honda is disappointed by Crosstour sales! Anyone surprised?

Article by Christian A., on December 7, 2011

Sales of the Honda Crosstour have been quite disappointing, according to American Honda president and CEO Tetsuo Iwamura. When addressing journalists at an event related to the Tokyo Auto Show, Iwamura said that it’s a bad idea for the car to be initially billed as the Accord Crosstour since it made the CUV appear less individual. Honda sold 16,679 units of the Crosstour so far this year.

It is a 36% drop compared to last year’s 25,927. These figures are significantly lower than the 40,000-unit target that Honda first set. There’s a clash in opinion on how the Crosstour looks.

While many consumers said that the 2010 model was ugly, Iwamura considers the Crosstour car to have “beautiful styling.” It isn’t likely that the Crosstour would disappear just yet though since Iwamura had promised that the Crosstour would soon be a successful vehicle sometime in the future.

The MY2012 Honda Crosstour combines sportiness and fuel efficiency with optimized cargo capacity, versatility and a premium feel. This new crossover from Honda features an exterior design with a bold aerodynamic look that masks a rear cargo area with a large, lift-over tailgate.

The crossover also features premium interior from the passenger area to the cargo area. The new Honda Crosstour boasts of an under-floor storage area in the rear for additional functionality. It also has a reversible cargo floor panels that could accommodate dirty objects.

As standard, the MY2012 Crosstour is powered by a 3.5-liter i-VTEC V-6 engine with Variable Cylinder Management (VCM), developing 271 hp of output at 6,200 rpm and 254 lb-ft. of torque at 5,000 rpm, and achieving an EPA-rated 18 city/27 highway/21 combined mpg on 2WD models.

On the other hand, the Crosstour EX-L with Real Time 4WD achieves an EPA-rated 18 city/26 highway/21 combined mpg. To optimize fuel efficiency, the VCM cylinder deactivation system is programmed to run on 3, 4 or 6 cylinders, depending on how much power is needed.

The engine is mated to an advanced five-speed automatic transmission as standard. To further realize its utility-vehicle potential, the Crosstour also features 6.2 inches in maximum ground clearance. Customers can avail of the new Crosstour in two trim levels, the Crosstour EX and EX-L.

Crosstour EX-L can also come with Real Time 4WD. The MY2012 Honda Crosstour EX boasts of features like a rearview camera, auto on/off headlights, Bluetooth HandsFreeLink and USB audio interface. All Crosstour models can be availed in two new colors: Twilight Blue Metallic (replacing Glacier Blue Metallic), and Basque Red Pearl (replacing Tango Red Pearl).

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