Honda logs 24% increase in US sales for January-November 2012

Article by Anita Panait, on December 8, 2012

Honda posted a 24-percent increase in sales for the first 11 months of 2012 in the United States, getting a boost from its best November sales in the country ever. However, Honda’s results are somewhat slanted due to the natural disasters in 2011 that severely affect Honda and Acura’s inventories. Combined, the Honda and Acura brands should post around 1.4 million in vehicle sales in the US for the full year 2012.

Honda, however, has grander plans in the near future. According to Honda Motor chief executive Takanobu Ito, he aims to increase Honda’s sales in North America to 2 million in the near term from the current 1.7 million units. Dick Colliver, former American Honda sales chief, had a similar goal for the carmaker’s US unit in the early 2000s.

However, he fell short as sales peaked at 1.55 million units in 2007 before the recession dropped industry sales drastically. The Honda brand spent around $513.5 million on US measured media in 2011, representing a 2.9 percent year-on-year increase, while Acura spent $193 million for a 1.9-percent hike, according to the Ad Age Data Center.

The best-selling and most accolade-winning Civic returns in 2013 with a range of upgraded designs and a multitude of new features standard, all while still keeping the effectiveness and affordability that makes the Civic an automotive ideal for the past four decades. Honda’s 2013 Civic Sedan has a brand-new front and rear exterior design, and extensive upgrades to interior designs on every model. Refined steering and suspension focus on the Honda Civic's control, while wide-spread body and chassis augmentations improve the already comfortable ride and quiet interior.

At every point, each model of the 2013 Civic comes with a full suite of leading-class features that are standard. Standard components on each Honda Civic include Bluetooth HandsFreeLink, Bluetooth Audio, rear camera, color i-MID display, USB/iPod connection, Pandora Interface, SMS texting, audio controls on the steering wheel, exterior temperature gauge, and an armrest with a sliding centre-console. These standard features add hundreds of dollars in value, but the 2013 Civic comes to market with only a discreet $160 MSRP increase across the line up with the very well-appointed 2013 Civic LX Sedan starting at only $18,165.

The 2013 Civic has new safety innovations built-in, including applying the Advanced Compatibility Engineering II (ACE II) next generation body structure that has added front-end structures engineered to help protect occupants even more by spreading crash energy from narrow overlap front collisions, and they should help the Civic get rated at the top in the new small-offset crash test by the Insurance Institute for Highway Safety (IIHS).

Other new features include SmartVent side airbags, side curtain airbags that have a rollover sensor, and available Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems, making their debut in compacts in the Honda Civic Hybrid.

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