Honda Motor Co. has decided to stick to its sales plan for the U.S. even if it has to make up for production losses due to the supply disruption over the Japan disaster. The U.S. is where Honda gets most of its profits.
John Mendel, Honda’s U.S. executive vice president, said that the company has maintained a target it set at the beginning of 2011 to sell 1.35 million Honda and Acura-brand cars and light trucks in the U.S.
This target is 9.8% higher than the 1.23 million vehicles Honda sold last year. Mendel said that he is relying on being able to make up for the losses “in the near term in the second half of the year." He said if there’s an announcement for production to stop for maybe four months then the target has to change but for now, he is keeping this goal.
The factories of Honda, Toyota Motor Corp. and Nissan Motor Co. in Japan suffered minor damages but due to the shortage of Japan-sourced parts, they have temporarily adjusted production at plants in North America.
Honda began cutting shifts at its auto and engine plants in North America. These supply over 80% of the vehicles sold in the U.S. After having been closed for a month, Honda’s two auto-assembly plants in Japan are scheduled to resume operations on April 11.