Honda seeks to break float length record in Tournament of Roses Parade

Article by Anita Panait, on January 2, 2014

Honda Motor Co. is planning to break the float length record in the upcoming Tournament of Roses Parade on January 1, 2014. Honda has been the marquee sponsor of this annual procession of floral floats since 2011, but now feels that it is the right time to break the record for the parade's longest float, which it achieved during the 2005 version of the Rose Parade.

At the time, Honda fielded a 207-foot float. For the upcoming Rose Parade – the Honda’s 38th year as an entrant – the Japanese company will field a 274-foot float, which is nearly as long as the field at the Rose Bowl.

The 50-ton float will feature five "train" cars and measures 30 feet tall at its highest point and 18 feet wide at the widest. The float's prime mover is inspired by the upcoming Acura NSX and features ASIMO as the mini-train's engineer.

The middle three platforms will feature a Honda engine, a gargantuan robot arm, and a pair of 30-foot LED screens that reflect images of parade spectators. The caboose showcases HondaJet cues. Powering Honda’s float is a specially configured Honda hybrid low-emission engine. Honda expects around 8,980 flowers to cover the float.

Topics: honda

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