Honda UK starts teaser campaign for the new 2015 Civic Type R [w/video]

Article by Christian A., on June 25, 2014

Honda (UK) has commenced a new teaser campaign introducing the new Civic Type R, which is bound to arrive in Europe in 2015. Dubbed by Honda’s design team as a ‘racing car for the road’, the new Civic Type R is headed to become the most extreme Type R yet, complemented by its bold and aggressive styling as well as strong performance.

The campaign carries the theme ‘R-rated’, which refers to the experience the Civic Type R can offer as well as the strong heritage of the red ‘R’ badge. Honda (UK) has published ‘Honda restricted content’ on YouTube, aimed at providing a glimpse of the soon-to-be-launched Civic Type R.

First of the list is a 60-second film titled ‘Disruption,’ in which a typically family day is turned into a Honda R-rated event. It starts off with a family packing a picnic into their car on a sunny suburban street. Then the R-rated warning appears and then disappears into black.

The subsequent events showed a disruption from normal to extremes, perhaps invoking a message on the aggressive and boldness as well as performance of the Civic Type R.

The 60-second film plays hosts to some untypical events, places and characters, like a futuristic neon cityscape; predator wolves with evil bioluminescent eyes; a golden masked man slamming a large hammer into the bust of a Greek statue; a helmeted woman slicing a spinning object with her katana.

The film ends with the glimpse of an iconic outline and quick flash of the car before it returns to dark while revving up. The campaign bears a key subheading -- ‘We R Back’ -- a concurrence to the revival of the Type R; Honda’s return to Formula 1 in 2015; and a new version of the NSX supercar.

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries