Honda UK starts teaser campaign for the new 2015 Civic Type R [w/video]

Article by Christian A., on June 25, 2014

Honda (UK) has commenced a new teaser campaign introducing the new Civic Type R, which is bound to arrive in Europe in 2015. Dubbed by Honda’s design team as a ‘racing car for the road’, the new Civic Type R is headed to become the most extreme Type R yet, complemented by its bold and aggressive styling as well as strong performance.

The campaign carries the theme ‘R-rated’, which refers to the experience the Civic Type R can offer as well as the strong heritage of the red ‘R’ badge. Honda (UK) has published ‘Honda restricted content’ on YouTube, aimed at providing a glimpse of the soon-to-be-launched Civic Type R.

First of the list is a 60-second film titled ‘Disruption,’ in which a typically family day is turned into a Honda R-rated event. It starts off with a family packing a picnic into their car on a sunny suburban street. Then the R-rated warning appears and then disappears into black.

The subsequent events showed a disruption from normal to extremes, perhaps invoking a message on the aggressive and boldness as well as performance of the Civic Type R.

The 60-second film plays hosts to some untypical events, places and characters, like a futuristic neon cityscape; predator wolves with evil bioluminescent eyes; a golden masked man slamming a large hammer into the bust of a Greek statue; a helmeted woman slicing a spinning object with her katana.

The film ends with the glimpse of an iconic outline and quick flash of the car before it returns to dark while revving up. The campaign bears a key subheading -- ‘We R Back’ -- a concurrence to the revival of the Type R; Honda’s return to Formula 1 in 2015; and a new version of the NSX supercar.

If you liked the article, share on:

Comments

Recommended

The 2018 Cadillac CTS-V sedan will be getting a new paint job that will give it a unique icy feel. Dubbed the Glacier Metallic Edition, this special model was built...
by - August 23, 2017
During the North American International Auto Show at Detroit in 2015, Hyundai introduced a concept pickup truck they named the Santa Cruz. This model took home the Concept Truck of...
by - August 23, 2017
Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries