Honda updates Civic national ad following Detroit uproar

Article by Anita Panait, on January 29, 2014

Honda Motor Co. has modified a national ad for the Civic compact following an uproar in Detroit over the original spot’s images of protesters outside of a federal court in the city. The ad, "Today Is Pretty Great," featured images of the bankruptcy court and protestors outside a federal courthouse in Detroit before showing more positive images.

Some Detroiters were able to identify the place as the city's Theodore Levin U.S. Courthouse. The court in the original spot is hearing arguments in the city of Detroit's bankruptcy case. The commercial began airing Jan. 8, 2014. The updated ad no longer bears the footage of the courthouse and protesters.

Detroit filed the largest municipal bankruptcy case in the United States in July 2013. Any bankruptcy settlement may result to city employees and retirees seeing reduction in their wages, benefits and pensions. The Detroit News recently published a story about Honda commercial and the negative response it was receiving in Detroit.

Hours later, Honda officials told the daily that they would be getting rid of the images of protestors. "The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way of our uplifting message," Honda spokesman Steve Kinkade told Automotive News.

He said that the original commercial, created by Honda's chief advertising agency RPA, was not intended to represent Detroit or “the challenges experienced by the city, its people or our industry." The Rev. Charles Williams II, president of the National Action Network's Michigan chapter, told the News that the ad was a slap in Detroit's face.

If you liked the article, share on:

Comments

Recommended

Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the...
by - August 17, 2017
Recently, Porsche revealed a new Macan Turbo wearing a Performance Package and a unique Porsche Motorsport themed paint. At first look, it will remind you of the 919 Hybrid and...
by - August 17, 2017
The BMW M1 will be one of the most exclusive cars that will be showcased at the upcoming 2017 Pebble Beach Concours d'Elegance, alongside many other extravagant models. Firstly, there...
by - August 17, 2017
Aston Martin Vanquish Zagato makes its debut with a total of four variations including the Speedster and the Shooting Brake trims. As part of the limited edition model, the company...
by - August 17, 2017
Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries