Honda will open a new car plant in Japan, its first since 1964

Article by Christian A., on March 4, 2013

Honda Motor Co. wants to open a car plant in Japan this July. This is something that Honda hasn’t done for nearly 50 years. The last time was in 1964, which is when Honda inaugurated a factory in Sayama, near Tokyo. Back then, Japan was engaged in preparations to be the host of the Olympic Games. This plant, together with two of its older facilities, was able to meet the surge in the demand in Japan as the country became wealthier.

There was little need to expand as the asset prices plunged since the early 90s, leading to the “lost decade” in Japan. This new plant, with an annual capacity of 250,000 units, will begin operations just as a weaker yen is making Japanese manufacturers like Honda more profitable. Honda disclosed plans to construct the new plant as part of its efforts to roll out smaller, more frugal vehicles.

In the last few months, many investors have been going to Japan, driving the benchmark Nikkei 225 Stock Average to levels unreached since 2008. There’s more proof of a broader recovery as economists anticipate that the economy will exit recession during this quarter.

For the past 4 decades, the Honda Civic has established itself as an iconic presence in the automotive landscape. While it has always been celebrated for its efficiency and value, the Honda Civic has proven through the years it has even more to offer in its arsenal.

In 2013, the Honda Civic returns with design upgrades and new standard features that are fancy on the outside and tidy on the inside, giving even those who are used to the Honda Civic a totally fresh driving experience. The 2013 Honda Civic sedan’s all-new front and rear exterior styling complements its extensive body styling upgrades, a striking combination of style and functionality that is seen on all the new Honda Civic models. The retuning of the steering and suspension of the Honda Civic coupled with the chassis upgrade are intended to improve its maneuverability and allow for more flexible handling, seemingly intended to marry the driver and the car to make both function as a single unit.

Honda has equipped an array of best in class features for all its 2013 Honda Civic cars. Step inside the new Honda Civic and you will be welcomed by a virtual smorgasbord of delightful features that any enthusiast would want to find standard in a car: Bluetooth HandsFreeLink and Audio, color i-MID display, USB/iPod connection, rearview camera, Pandora Interface, sliding center-console armrest, steering wheel audio controls, an SMS text feature, and an exterior temperature gauge.

All these upgrades will probably make customers conclude that the price of the Civic has also jacked up. However, the starting price of the 2013 Civic LX Sedan’s MSRP is only $18,165, a mere $160 increase from the selling price of the previous Civic model.

Safety has always been one of the driving forces of Honda, and it is no different with the 2013 Honda Civic which comes with the assurance that great care has been devoted to ensure the safety of its driver and passengers. The 2013 Honda Civic has earned top rating from the Insurance Institute for Highway Safety(IIHS) which subjected the car to the new small-offset crash test.

Needless to say, the Honda Civic, with the application of the next-gen Advanced Compatibility Engineering II (ACE II) body structure highlighted by additional front end structures designed to help increase occupant protection by dispersing crash energy in narrow overlap frontal crashes, passed the IIHS test with flying colors.

On top of those that have been mentioned, there are other outstanding safety components that will be also be found in the compact-class debut of the 2013 Honda Civic Hybrid like the SmartVent side airbags, side curtain airbags with a rollover sensor and the availability of Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems.

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Topics: honda, japan, plant



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