Honda will use China as global launch pad

Article by Christian A., on April 27, 2012

Honda has presented the Concept C and Concept S at the 2012 Beijing Motor Show. Honda is taking on this new approach, which doesn’t rely on its growth in the United States. Honda’s sales in China fell in 2011. In addition, both models were developed by Honda's Chinese partners.

The Honda Concept C -- a budget small car – previews a model that would only be available in China. According to the Japanese carmaker, the "C" in the concept’s moniker represents "Cool", "Challenge", and "China". The carmaker disclosed that the will be a middle-class sedan currently being developed through a cooperation between development teams in Japan and China. The production version of the Concept will be made available in China starting 2013 through Guangqi Honda Automobile Co., Ltd.

In terms of design, the Honda Concept C boasts of an aggressive design marked by large dimensions and a muscular rear end. Up front, the concept sedan features angular grille and lower air dams, with the hood donning bold bulges. The side view is marked by thin side view mirror housing, character lines as well as push-button style door handles.

On the other hand, the S in the Honda Concept S stands for “Stylish,” “Smart,” and “Surprise.” The Concept S previews a people mover with four conventional doors and a curvaceous shape. The bigger Concept S was built with Dongfeng Motor as a partner and is likely to be offered around the world. Chief executive Takanobu Ito told reporters that this type had only been done in Japan previously. Honda is moving away from a global growth that is centered on the U.S. It will start production in China.

It had also been announced that there will be a new car and engine assembly plant in China. Together with Guangzhou Automobile, these plants can then raise annual production plant just like its export-only plant and factories. Accordong to Takanobu Ito, the plants will build more than 1 million units a year in 2014 from 770,000 now.

The Beijing Motor Show, also known a Beijing International Automotive Exhibition or Auto China, is biennial auto show held in Beijing, China since 1990. In 2010, the Beijing Motor Show was held at China International Exhibition Center from April 23 to May 2.

Among those that graced the 2010 Beijing Motor Show were Audi A8 L and W12, Bentley Continental Flying Spur Speed China special edition, Chevrolet Spark, Ferrari 599 GTO, Honda Crosstour, Infiniti QX56, Lamborghini Murciélago LP 670-4 SuperVeloce China Limited Edition, Mazda 8, Mercedes-Benz E-Class LWB, Mercedes-Benz SLS AMG, Volkswagen Phaeton facelift, Volkswagen Touareg Hybrid and Volvo S60.

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Topics: honda, china

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