Honda’s 2011 Odyssey minivan targeted at Gen Y buyers

Article by Christian A., on October 13, 2010

In Honda’s latest advertising campaign to launch the redesigned 2011 Odyssey, a younger than usual minivan buyer is the target. In this campaign that ramped up the last week of September, Tom Peyton, senior manager of national advertising at American Honda Motor Co., sees “a great opportunity to sell Odyssey -- and really minivans overall -- to a whole new segment of buyers with this vehicle."

Peyton said that the Odyssey is the first minivan that Generation Y will be buying. He said that the Gen Y is “in their late 20s and early 30s and starting to move into the phase of life which requires minivans."

Honda is anticipating that new new parents from that age group will help boost annual minivan sales to 600,000 by 2012. Last year, fewer than 450,000 minivans were sold in the US, a significant drop from the segment's peak of over 1.3 million in 2000. Honda would also like to hold onto its claim of producing the best-selling minivan in the US.

The Automotive News Data Center said that the Odyssey was the best-seller in 2009 but has dropped into second place this year with sales through September totaling 79,275. It falls behind the Chrysler Town & Country's record of selling 87,493 units.

The Odyssey campaign, which was developed by RPA, a Los Angeles advertising agency, seeks to appeal to new minivan buyers by emphasizing that the Odyssey caters to what young parents want.

Peyton said that unlike past generations, the Gen Y still wants the focus on them even when they get kids and a family. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Mercedes-Benz just made an announcement that the 2018 E Class Cabriolet has finally landed in the United States. If you had not known, the E Class will be positioned in...
by - November 22, 2017
After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries