Walkinshaw. That is the new name that will be replacing Australia’s Holden Special Vehicles (HSV) brand. Rumours have been going around that Holden’s performance division is aiming to rebrand the company by next year, according to Car Advice.
This will however remain as rumours until it is officially announced by the company. But then again, this information is based on “credible and varying sources” who suggest that there will be an announcement sooner or later. In addition, there are three dealers that have confirmed the name change. However, we should never validate anything unless the company takes action, or at least confirms it.
We received hints of this development when Premoso Pty Ltd, which operated HSV, announced a huge 25 percent profit increase in the 2016 calendar year.
The company’s financial statements suggest the progress that started in 2015 to begin the engineering program for the company’s 2017 model year vehicles is beginning to reap profits for the company. In the same documents, there was an item dedicated to operating lease expenses over five years, which have increased by almost 300 percent. This is a sign that the brand will soon start importing and converting more left-hand-drive vehicles.
The rebranding also suggests that Walkinshaw could be the driver for the import and conversion of other nameplates, which means that they may start importing Chevrolet or Corvette branded cars.
If you are not aware of the brand, Clayton, Victoria based Holden Special Vehicles came about in 1987. It was formed as a joint-venture between Holden and Tom Walkinshaw Racing to replace the former Holden Dealer Team (HDT) special vehicles operation that was managed by Peter Brock. Walkinshaw, is a company started and still operated by Scottish racing car driver and entrepreneur, Tom Walkinshaw.
HSV does not only specialize in their own vehicles but also works on cars from General Motors, but only in small quantities.
The company currently exports their products to countries including Singapore and New Zealand as HSV. Meanwhile, the United Kingdom and the Middle East import their vehicles, branded as Vauxhall and CSV.
If the rumours actually come true next year, the all new company will have new products that will be modified by the company making them exclusively Walkinshaw. And if this plan pushes through, it may be the Colorado, that is scheduled to be released next year, that will first be wearing the Walkinshaw badge.
Furthermore, Car Advice suggests that the company should import cars from the GM portfolio if they do the rebranding.