Hyundai ads for 2014 World Cup focus on fan’s passion for football

Article by Christian A., on May 28, 2014

Hyundai, the official automotive partner of the 2014 FIFA World Cup Brazil, will focus on the passion of football fans in its marketing campaign for the event in June. Hyundai will work on the theme "#Because Futbol” as created by agency Innocean USA. David Matathia, Hyundai Motor America's director of marketing communications, provided a preview of the campaign to Advertising Age.

“#Because Futbol” plays to the idea that only Hyundai can bring out World Cup-level loyalty in customers – as evidenced by five years of dominating the rankings in customer loyalty in studies by research outfit Brand Keys.

Matathia remarked that the theme centers on the thought that while football fans are loyal and passionate about their nation or about their team, Hyundai owners are the same about their vehicles. Hyundai’s campaign will run across ESPN and Spanish-language Univision.

The carmaker’s ads will underscore the emotions brought forth by the World Cup, asking fans to share their own passion for the big game.

One of Hyundai’s ads, titled "Boom," tells how a World Cup win made a Spanish-speaking country go mad with and make love, eventually resulting to a spike of deliveries nine months after in a hospital emergency room. Another ad, “Avoidance" shows a young man who is so obsessed in avoiding all mentions of World Cups results.

Topics: hyundai

If you liked the article, share on:

Comments

Recommended

The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
The Audi A7 Sportback, whether you would like to call it a sportback or a four-door coupe, has always been a beautiful car. And this week, the 2019 model year...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries