Hyundai and Kia line up new products for US market

Article by Anita Panait, on August 21, 2013

Hyundai and Kia will bring in new products to United States to determine the borders of both brands. Kia will introduce its Quoris flagship sedan to the US as early as 2014 after launching its up-to-$42,000 Cadenza sedan. Kia’s Quoris flagship – a counterpart to Hyundai's Equus flagship – is expected to fetch over a price of over $50,000.

The Quoris is expected to offer a number of high-tech features and luxury amenities. If proven successful in the US, the Quoris will help diversify Kia beyond the design-oriented, value-based qualities for which the brand is best known.

On the other hand, Hyundai will be introducing next generations of its luxury and mainstream offering to the US starting next year. Hyundai will roll out next summer the second-generation Genesis, which should don a more luxurious interior as well as better ride and handling for it to be able to truly compete against offerings by German premium carmakers.

The same should also hold true for next generation Equus, which is expected to arrive in 2016. Hyundai is rolling out the seventh generation of its Sonata mid-sized family sedan in the third quarter of 2014.

The new Sonata, however, will be crucial to Hyundai’s success as it tries to compete against new sedans build by Chevrolet, Ford, Honda, Mazda, Nissan and Toyota. The new Hyundai Sonata will have to hold its ground in a very competitive sedan segment, boosted by newer offerings from rival carmakers, and serious design change would greatly help the unit. The next Sonata is expected to integrate a new design language that Hyundai dubbed as "fluidic precision."

If you liked the article, share on:

Comments

Recommended

A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries