Hyundai and Volkswagen get alternate Web site provides for US dealers

Article by Christian A., on February 20, 2015

Dealerships of Hyundai Motor America and Volkswagen of America, until December 2014, only had CDK Global Digital Marketing group as their exclusive certified Web site provider. Not anymore, as these carmakers have open doors for other providers to offer service to their retailers. Dealers for Hyundai – numbering 830 in the United States -- could now choose between the services of CDK Global and Dealer.com, disclosed David Tourtlotte, Hyundai's senior group manager of retail marketing.

CDK Global had been the only authorized Web site vendor for Hyundai dealers for the past four years. Tourtlotte remarked that as an authorized vendor, CDK Global and the factory has full integration to provide Hyundai dealers with inventory feeds, incentives, analytics and, importantly, leads generated from the Hyundai factory Web sites.

These features will now be available to dealers with Dealer.com Web sites. He quipped that the South Korean carmaker had chosen to have one vendor for its dealers to capture consistent inventory and performance data. He, however, said that having two technologies will allow Hyundai to better aggregate and analyze data coming from disparate software.

Around 250 dealers have already signed on with Dealer.com. Meanwhile retailers for VW could now have their Web site serviced by CDK Global, Dealer.com, DealerOn, DealerFire or eBizAutos. CDK Global had been the Web site provider for VW dealers for 14 years.

Since Web site technology is evolving fast, dealerships don't want to be restricted to a single provider, which is usually the choice of the factories that typically provide subsidies or co-op money only to those selecting a certified Web site vendor.

However, the problem comes in when dealership carry different brands, which means a dilemma of choosing which vendor to choose. To make matter worse, it is usually difficult to compare store performance using data gathered by rival software firms.

If you liked the article, share on:

Comments

Recommended

Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the...
by - August 17, 2017
Recently, Porsche revealed a new Macan Turbo wearing a Performance Package and a unique Porsche Motorsport themed paint. At first look, it will remind you of the 919 Hybrid and...
by - August 17, 2017
The BMW M1 will be one of the most exclusive cars that will be showcased at the upcoming 2017 Pebble Beach Concours d'Elegance, alongside many other extravagant models. Firstly, there...
by - August 17, 2017
Aston Martin Vanquish Zagato makes its debut with a total of four variations including the Speedster and the Shooting Brake trims. As part of the limited edition model, the company...
by - August 17, 2017
Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries