Hyundai announces its first digital showroom

Article by Christian A., on October 1, 2014

The latest manufacturer to add a digital showroom is Hyundai as the company announced that it joined forces with digital car retailer Rockar and created the Rockar Hyundai. The unique market place promises to help online customers do a research, arrange test drive, buy and book maintenance.

Still, in order to support the online experience, a digital store will be opened at Bluewater, Europe’s leading retail and leisure destination. According to Hyundai, Bluewater has a footfall of 27 million per annum and serves one of the largest and most affluent catchments in the United Kingdom, with 6.5 million people with an available spend of GBP13 billion.

Tony Whitehorn, President and Chief Executive Officer, Hyundai Motor UK, commented: “I am delighted to be able to announce today the launch of Rockar Hyundai in early November 2014. Rockar Hyundai is a highly innovative and enticing addition to our existing Dealer Network. It offers the consumers an easy and flexible alternative to buying and owning a car without undermining the strength and infrastructure within our existing sales network. It is unprecedented in the UK Automotive Industry and is the shape of things to come.

“Hyundai UK is developing a more integrated approach towards the way we retail cars, reflecting the changing ways in which people shop and the use of technology in the retail environment. Rockar Hyundai is an integral part of this, and to our continuous commitment to delivering an outstanding customer experience across our entire business.”

Based in Seoul, South Korea, the Hyundai Motor Company is a South Korean multinational carmaker that is part of the Hyundai Motor Group along with Kia Motors and Genesis Motors. It was founded by Chung Ju-Yung in 1967. It released its first model – the Cortina – in 1968 in cooperation with Ford Motor Co.

Wanting to develop and build its own car, Hyundai hired George Turnbull, the former Managing Director of Austin Morris at British Leyland in February 1974. Turnbull tapped the services of top British car engineers. Like Kenneth Barnett, John Simpson, Edward Chapman, John Crosthwaite and Peter Slater. Hyundai released the Pony – regarded as the first South Korean car – in 1975, as styled by Giorgio Giugiaro of ItalDesign and served by powertrain from Mitsubishi Motors. Hyundai built its one-millionth car in 1985 and commenced selling cars in the United States in 1986.

In 1998, Chung Mong Koo became the chairman of the Hyundai Motor Group, which then began investing in the quality, design, manufacturing, and long-term research of its vehicles.

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