Hyundai delivers first Tucson Fuel Cell to customer in United States

Article by Christian A., on June 11, 2014

John Patterson, the Dealer Principal at Tustin Hyundai, proudly handed today the keys to the first mass-produced Tucson Fuel Cell CUV of the brand. This was done in a ceremony along with Hyundai executives with Timothy Bush being the first ever Hyundai Fuel Cell customer. With regards to this momentous event, Mr. Bush revealed that his family is excited to play a part in driving a vehicle that helps with the environment as it has zero emissions.

He added that this also helps reduce the country’s dependence when it comes to imported fuels. The benefit of driving a Tucson CUV, he said, was that its daily utility was almost similar to the gas-powered version and thus it meant not sacrificing any of the family’s lifestyle. He continued by saying that it is also easy to fit the family’s things in the back.

Bush also said that the $499 lease rate is truly appealing and the unlimited free hydrogen fuel made the decision to have a duel cell model that much easier. Indeed at $499 per month, all of the Tucson Fuel Cell lessees will now be able get behind the wheel of the brand’s next-generation Tucson Fuel Cell. This offer includes, at no added cost, At Your Service Valet Maintenance and unlimited free hydrogen refueling. Not only that, retail customers for the first time can now have in their driveways the federally-certified mass-produced hydrogen fuel cell models.

Customers can choose from three Hyundai dealers in California which are Hardin Hyundai in Anaheim, Tustin Hyundai, and Win Hyundai in Carson. Government agencies, like the California Air Resources Board, have long given its strong support for the Hyundai Tucson Fuel Cell. Air Resources Board Chairman Mary D. Nichols said that Californians have long been supportive of smart innovations.

The decision of the Bush family to be the first Americans to drive this model as their family car, she added, fits exactly with that very proud tradition. She continued by saying that these ultra-clean vehicles play a very important role when it comes to efforts in cleaning the air and for the agency to meet its climate objectives. Fuel cell vehicles are no longer considered as models of the future as they are already here. Nichols said that the agency is happy and congratulates the brand for marketing them first in California, where they are needed most.

Meanwhile Hyundai Motor America President and Chief Executive Officer Dave Zuchowski said that hydrogen-powered fuel cell cars symbolize the next generation when it comes to zero-emission vehicle technology. He added that the brand in excited in becoming a leader by offering the mass-produced Tucson Fuel Cell to the brand’s first retail customer. Given that the refueling speed and range of the Tucson Fuel Cell rivals that of gas-powered models, he continued, it allows customers to have a seamless transition from their traditional gas vehicles.

Zuchowski shared that the brand is confident fuel cell technology is sure to increase as zero-emissions vehicles are adopted, a move that will surely benefit everyone. He said further that the State of California has long been committed and its support in building the hydrogen fueling infrastructure played a significant role in the brand’s decision to offer to the public this fuel cell vehicle. The brand disclosed that the Hyundai Tucson Fuel Cell will be offered to customers residing in the Los Angeles or Orange County region for a downpayment of $2,999 and $499 per month for 36 months.

As already mentioned, this includes the excellent benefit of unlimited free hydrogen refueling. Customers who want to learn more about this leasing opportunity can visit the microsite which is at hyundaiusa.com/tucsonfuelcell. At no added cost, owners of the Tucson Fuel Cell can avail of the At Your Service Valet Maintenance. These are the same services being enjoyed by owners of the Hyundai Equus.

This is a service that Equus owners have experienced since being released in 2010. What this entails is when a Tucson Fuel Cell owner needs service, a Hyundai dealer will pick up the vehicle and at the same time supply a loan vehicle. Once the service is done, the car is returned at no extra charge, to either the home or the business. CEO Zuchowski explained that when the brand talked about fuel cell vehicles to its customers, the main question revolved on the cost of hydrogen.

In order to ease these concerns while the hydrogen refueling network was being established, he continued, the brand believed that the decision to cover the cost for early adopters was more than fitting and consistent with a decision to give a treat to its customers.

Customers who want the Tucson Fuel Cell can take the first step of the ordering process which is to signify their interest by accessing Hyundai.com. The brand will make the Tucson Fuel Cell available to other regions as it expands which is in line with the accelerated deployment of hydrogen refueling stations.

Press Release

HYUNDAI PROUDLY HANDS KEYS TO FIRST TUCSON FUEL CELL CUSTOMER AT TUSTIN HYUNDAI

Today, Tustin Hyundai's Dealer Principal, John Patterson, proudly handed over the keys to Hyundai's first mass-produced Tucson Fuel Cell CUV in a ceremony with Hyundai executives and Timothy Bush, the first Hyundai Fuel Cell customer.

"My family is certainly excited to be doing their part in driving a zero-emission vehicle that benefits the environment, and at the same time, reduces our nation's dependence on imported fuels," said Mr. Bush. "What's great about the Tucson CUV is that its day-to-day utility is virtually identical to the gasoline version, so we don't have to compromise our lifestyle in the process; I can easily fit all of our family's things in the back. The attractive $499 lease rate with unlimited free hydrogen fuel made the decision to drive a fuel cell even easier."

Now, all Tucson Fuel Cell lessees can drive Hyundai's next-generation Tucson Fuel Cell for just $499 per month, including unlimited free hydrogen refueling and At Your Service Valet Maintenance at no extra cost. For the first time, retail consumers can put a mass-produced, federally-certified hydrogen fuel cell vehicle in their driveways, with availability at three select southern California Hyundai dealers: Win Hyundai in Carson, Tustin Hyundai, and Hardin Hyundai in Anaheim.

"Hydrogen-powered fuel cell vehicles represent the next generation of zero-emission vehicle technology, and we're thrilled to be a leader in offering the mass-produced Tucson Fuel Cell to our first retail customer," said Dave Zuchowski, president and chief executive officer, Hyundai Motor America. "The range and refueling speed of our new Tucson Fuel Cell compares favorably with gasoline vehicles, making them a seamless transition for our customers from traditional gasoline vehicles. We're sure that fuel cell technology will increase the adoption of zero-emission vehicles, and that everyone will benefit. The commitment of the State of California and their support in creating a hydrogen fueling infrastructure has been an important part of our decision to offer this fuel cell vehicle to the public."

The Hyundai Tucson Fuel Cell has also received strong support from government agencies, such as the California Air Resources Board. "Californians are known for our support of smart innovations, and the Bush family's decision to become the first Americans to drive the Hyundai Tucson Fuel Cell vehicle as their family car fits squarely within that proud tradition," said Air Resources Board chairman Mary D. Nichols. "These ultra-clean vehicles play a critical role in our efforts to clean the air and meet our climate goals. Fuel cell cars are not vehicles of the future – they're here now, and we applaud Hyundai for bringing them first to market in California where they are most needed."

FUEL CELL PRICING AND BENEFITS

The Hyundai Tucson Fuel Cell will initially be offered to customers in the Los Angeles/Orange County region for a 36-month term at $499 per month, with $2,999 down. This includes the addition of a remarkable benefit – unlimited free hydrogen refueling. Consumers have already shown strong interest in the Tucson Fuel Cell leasing opportunity by visiting the Tucson Fuel Cell microsite at hyundaiusa.com/tucsonfuelcell.

"When we spoke with customers about fuel cell vehicles, many wondered about the cost of hydrogen," explained Zuchowski. "To ease those concerns as the hydrogen refueling network builds out, we decided that covering this cost for these early adopters was appropriate, and consistent with how we like to treat our customers."

In addition, Tucson Fuel Cell owners will enjoy similar services enjoyed by Hyundai Equus owners, such as At Your Service Valet Maintenance at no extra cost. As Equus owners have enjoyed since its introduction in 2010, should a Tucson Fuel Cell require any service, a Hyundai dealer will pick up the vehicle and provide a loan vehicle, then return the car after service to their home or business, at no charge.

Customers interested in the Tucson Fuel Cell can indicate their interest (the first step in the ordering process) by visiting Hyundai.com. Availability of the Tucson Fuel Cell will expand to other regions consistent with the accelerating deployment of hydrogen refueling stations.

TUCSON FUEL CELL ADVANTAGES

Hyundai is introducing its Tucson Fuel Cell to alleviate the limitations of traditional battery electric vehicles. The Tucson Fuel Cell maintains the day-to-day flexibility of the gasoline-powered Tucson, so that its driver is able to immediately enjoy the next generation of electric vehicles without range or recharge-time compromises to their lifestyle.

The Tucson Fuel Cell represents the next generation of electric vehicles – those that create their own electricity, on-board, from hydrogen. According to the University of California, Irvine Advanced Power and Energy Program's 2013 study, the hydrogen fuel cell provides comparable total well-to-wheel emissions to a battery electric vehicle. For the Tucson Fuel Cell driver, this social benefit is achieved with greater utility, versatility and without compromises. Consider:

* Driving range of 265 miles
* Capable of full refueling in under 10 minutes, similar to gasoline
* Minimal reduction in daily utility compared with its gasoline counterpart
* Instantaneous electric motor torque
* Minimal cold-weather effects compared with battery electric vehicles
* Superb daily reliability and long-term durability
* No moving parts within the power-generating fuel cell stack
* More than two million durability test miles on Hyundai's fuel cell fleet since 2000
* Extensive crash, fire and leak testing successfully completed
* Quieter EV operation
* Zero greenhouse-gas emissions, emits only water vapor

The Tucson Fuel Cell began mass production for the U.S. market in April 2014 at the Ulsan, Korea assembly plant that also manufactures the Tucson gasoline-powered CUV. Manufacturing the Tucson Fuel Cell at the same plant allows Hyundai to leverage both the high quality and cost-efficiency of its popular gasoline-powered Tucson platform.

HYDROGEN RENEWABLE ENERGY SOLUTIONS

The benefits of hydrogen are well known - required supplies for the U.S. market can be produced domestically and its supply is virtually unlimited. It can be produced by varied means - including renewable sources such as biogas. Hydrogen can even be sourced directly from water, using electrolysis to split hydrogen molecules with electricity from renewable energy sources such as wind and solar.

Further supporting hydrogen infrastructure development, California approved a plan in October 2013 to develop up to 100 hydrogen refueling stations in the state over the next several years. This recent California initiative dovetails with increased government support of hydrogen infrastructure development at the federal level, such as H2USA. In addition, the California Energy Commission recently announced proposed awarding of $44.5 million for the development of 28 new hydrogen stations (plus one mobile refueler), bringing the total number of hydrogen fueling stations (open, in-development, and proposed) to over 50 stations.

FUEL CELL TECHNOLOGY: HOW IT WORKS

Hyundai's fuel cell effectively replaces the battery pack used in an electric vehicle by generating electricity from hydrogen through an electrochemical process that does not involve hydrogen combustion, with no moving parts within the fuel cell stack.

The fuel cell electrochemical process is as follows:
* Hydrogen enters the anode, air (oxygen) enters the cathode
* Catalyst splits the hydrogen electrons and protons
* Electrolyte conducts the positively-charged ions while blocking the electrons
* Electrons are used to create an external circuit, generating electricity
* Catalyst combines the hydrogen ions and electrons with oxygen to create water and heat energy
* A single fuel cell produces approximately one volt; fuel cells are "stacked" to meet voltage requirements

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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