Hyundai gets two commercial spots for 2014 Super Bowl

Article by Anita Panait, on December 16, 2013

Hyundai Motor Co. will be returning to what is considered as one of the most watched shows in the world -- the Super Bowl. Hyundai will show two 30-second ads during the broadcast of the big game on Feb. 2, 2013, in the first and fourth quarters, according to Steve Shannon, the carmaker's vice president of US marketing. 

The ads will promote the redesigned Genesis luxury sedan and a modified Elantra small car. “There is nothing like it for the advertising,” Shannon said of the Super Bowl, adding that “if it didn’t exist, you’d have to invent it.” The Super Bowl is watched by over 100 million viewers, making it the single-most-viewed television broadcast of the year in the United States.

In fact, the CBS broadcast of the game this year drew almost 109 million viewers, while the two previous Super Bowls each drew about 111 million viewers.

Because of its depth and reach, it provides companies an excellent opportunity to showcase their ads. Fox will be the official broadcaster of the 2014 game -- Super Bowl XLVIII -- which will occur at MetLife Stadium in East Rutherford, New Jersey.

Fox Sports said on Dec. 4 that all commercial spots for the Super Bowl XLVII are already sold out. While Shannon didn’t disclose how much Hyundai will pay for the spots, he said that “it is the single biggest” advertising expense of the year for the South Korean carmaker.

Since its 2009 premiere on the Sonata, Hyundai's Fluidic Sculpture design concept has been continually improved and polished, dynamically influencing every model in the Hyundai line-up. The brand-new Hyundai Genesis will be the first Hyundai to typify Fluidic Sculpture 2.0, the second-generation of this revolutionary design theme.

Fluidic Sculpture 2.0 typifies a trio of main design components: fluid aesthetics, the current Hyundai image, and an elite vibe. Fluidic forms are as yet present however with a more polished and exact presentation. This most recent design concept is flexible to a more extensive range of car types and sizes, from CUVs to premium-luxury pioneers. The brand-new Sonata vehicle, to make a big appearance later this year, will likewise clearly show the Fluidic Sculpture 2.0 design concept.


The 2015 Hyundai Genesis communicates a genuinely present-day design through exclusive exterior styling with a smooth, sophisticated look. Evoking an elite feel, the design cues convey a fresh Hyundai family aesthetic: basic and symmetrical design with polished fluidic components. The design includes the present-day Hyundai appearance, with a stunning hexagonal front grille as a vital geometric component, a dynamic crease accent gliding along the flanks of the car, and a dynamic rear design. Design surfaces deliver a kinetic magnificence, relying more on huge body sections than surface details to make dynamic forms. Sizes convey a long dash-to-axle length, elongated wheelbase and shorter overhangs than its former model. These proportions indubitably convey the performance rear-drive configuration underneath the sheetmetal.

The single-frame 3D-hexagonal grille guarantees that the front end of the brand-new Genesis is not only stunning, delineated in semi-gloss chrome, but also surrounds available HID headlamps, LED indicators and fog lamps. In profile, the Genesis sunshine opening is more dramatic, with fluid lines and mixed surfaces, a smooth C-pillar helping to accentuate the energetic styling. The rear of the all-new Hyundai Genesis profits from a sculptural sophistication with jeweled, full-LED taillamps.

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