Hyundai’s HCD-14 Genesis Concept was named as the “Concept Car of the Year” for 2013 at the 12th annual North American Concept Vehicle of the Year Awards. It was also named as the “Most Significant Concept of the Year” for getting the highest score among the category winning concepts. HCD-14 previewed Hyundai’s design direction for its future premium vehicles at the North American International Auto Show in Detroit earlier this year.
The award marks the second time that Hyundai has received an award. Its Genesis Coupe was named as the “Production Preview Concept Vehicle of the Year” in 2008 for the Genesis Coupe. According to juror Bob Kroupa, one of the Principals of the Automotive Writers Group, Hyundai’s HCD-14 “introduces future premium vehicle design, advanced 3-D gesture-based technology controls and spirited driving dynamics.”
He noted that the concept’s rear hinged back doors and fastback coupe design, “add to the WOW factor.” The “Concept Car” category acknowledges vehicles designed for carrying passengers. The HCD-14 Genesis topped this highly competitive category, beating other concepts like the Honda EV-STER and Toyota Corolla Furia. The HCD-14 Genesis gained recognition for its state-of-the-art features and improved driver experience.
HCD-14 Genesis provides a glimpse of how Hyundai will create its future premium vehicle as well as the technologies to be offered. These technologies include driver eye-tracking and hand-gesture recognition, thumb controls or gesture recognition could be used to select navigation, infotainment, audio, HVAC, and smartphone connectivity functions. Chris Poole, juror and Editor-at-Large for Chicago-based Consumer Guide Auto, remarked that the HCD-14 is one of the best works of Hyundai’s California Design Center.
To get access to the cabin of the Hyundai HCD-14 Genesis Concept, all one needs to do is open the rear door. Upon doing so, customers are likely to see that the door reveals a rear-hinged configuration. There is one brushed-aluminum oversized hinge which articulates in a diagonal manner from the cutline of the rear door. Once both doors have been opened, customers will see that the cabin offers an atmosphere that is roomy and even inviting. The interior shows a center console with a double-cresting-wave design.
This design can be seen on the instrument panel and all the way to the rear seats. In addition, the design-wave motif serves as the inspiration for the door handles on the interior and even the headrest hoods in the rear. Any data utilized by the driver and sent to the gauges are made possible through the eclectic fusion of digital and analog sources. It even comes with design cues inspired by the aviation world. While the cockpit is now more focused, it comes with an asymmetrical center stack where the important driving functions are divided from the passenger comfort functions.
Making the center console even more convenient is that a storage station for an iPad tablet is included. This allows the device to be secured even when under spirited driving. Hyundai Design North America Chief Designer Christopher Chapman shared that for the HCD-14 Genesis Concept, the brand gave this model a road presence similar to a 4-door premium-sport coupe.
Rather than punishing the wind, he added, the lightweight and sleek profile makes use of fluidic precision resulting in a dramatic surfacing which displays natural restraint. By having a milled-wood and laminated detailing, the HCD-14 Genesis is able to offer a new and topographical map-like visual all throughout the vehicle’s cabin-length center console.