Hyundai is increasing prices of 2014 Equus by 3%

Article by Anita Panait, on July 15, 2013

The 2014 Equus is now 3 percent or $1,750 more expensive than the previous model. Hyundai is raising the prices of the 2014 Equus to reflect additional standard equipment now available on the sedan, as it now features a revised grille, bumper, instrument panel and LED fog lights. The starting price for the Signature trim line is $61,920, including $920 for shipping while the base price for the Ultimate model is $68,920, including shipping.

Hyundai is expecting the Signature line to account for around 70 percent of 2014 Equus volume. Hyundai launched the Equus in late 2010 to provide a new offering that is at least $10,000 less costly than the Lexus LS, Mercedes-Benz S class and other large luxury sedans.

The luxury sedan is sold in a separate showroom within 400 of Hyundai’s 826 dealerships in the United States. For those will avail of the sedan, they could receive perks like free loaner vehicles for oil changes and vehicle repairs.

John Krafcik, chief executive of Hyundai Motor America, remarked that their rivals cannot offer such perks since their “volume is too high.” The Ultimate model for 2014 features new standard equipment like a larger 12.3-inch instrument cluster and display screen, head-up display, rear-seat entertainment system with dual, 9.2-inch monitors. It also features a multi-view camera system, power door closures and power rear lumbar support. 

Hyundai has cut off the 50-50 split rear seats with reclining function, rear console refrigerator and first-class seat with massage system and leg support. The 2014 Signature model now features a rear cross-traffic alert, snow driving mode, blind spot detection, smart cruise control with stop-start. It also now includes a larger 9.2-inch front LCD screen, LED fog lights and three-zone climate control. Hyundai, however, has discontinued the driver's seat massage feature for 2014 models.

For the 2014 Equus, Hyundai made changes to the driving dynamics in order to minimize the usual compromises when it comes to handling and ride. Two modes are offered, the Normal and the Sport, with each one offering a different ride character and handling quality. This is not all as Hyundai also recalibrated the air suspension. As such, under the Normal mode the ride comfort has been slightly improved with the well-controlled handling maintained. For the Sport mode, a more controlled damping was implemented.

Changes were also made to the suspension in the front to improve the suspension function. Hyundai took it a step further with a function certain customers are sure to love, particularly customers who experience unpleasant weather conditions like snow and ice. To address this problem, the brand put in a new function to the drive mode system which is the Snow mode.

This allows for easier control and better safety especially in the most demanding of road conditions. When it comes to the interior, engineers at Hyundai wanted it to complement the modifications done on the exterior. Thus, once behind the steering wheel, the driver immediately experiences that performance theme and premium feel. Much like the exterior, changes were implemented on the interior.

The center stack and the whole instrument panel were redesigned to reveal a configuration that was more ergonomically-correct with the use of more premium materials. In addition, there is also a new button iconography which allows for feature recognition to be both easier and quicker. It is not only the center console that makes use of more premium materials but the shift lever as well.

Both also reveal premium-luxury design cues that are now more modern. Also modified was the control layout of the steering wheel. One can see on it new low-sheen button icons and design. It is not just about the driver though as the passenger sitting in the back also gets to experience their own console as well as button layout. This will come with the high-resolution dual 9.2-inch video screens placed on the adjustable seatback.

Passengers can thus enjoy listening to music, watch movies, or even control the seating functions and HVAC. The passengers can even look at restaurant locations after which the direction can then be encoded to the navigation system and viewed by the driver on the navigation screen.

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