Hyundai plans to halve fleet sales and raise retail sales by 100,000 units

Article by Anita Panait, on April 9, 2012

Hyundai Motor America will focus more on its retail sales than its fleet sales this year, as part of its strategy to increase its sales volume by 10 percent from 2011. Hyundai Motor America chief executive John Krafcik revealed at the New York Auto Show that the company will halve fleet sales this year to 32,000 units, while aiming to increase retail sales by 100,000 vehicles. 

With the strategy, the company intends to sell 713,000 combined retail and fleet units in 2012. According to Krafcik, with 815 dealers, a 100,000-unit retail increase in one year is "a pretty big throughput increase.

With this strategy, Krafcik said they can make sure that their dealers can continue to grow, as the company plans to grow incrementally despite capacity constraints. New or redesigned products will make up for much of the additional volume, including the redesigned Hyundai Azera, which rolled out this month.

The company recently unveiled a re-engineered Genesis Coupe, and was confident during the debut of its Veloster model last fall. The company will unveil a new Elantra Coupe, Elantra GT hatchback and modified Santa Fe this year. The entry of these new products should bring relief to dealers who had to survive with low inventories, says Autonews. However, the transaction prices of units are usually near to the sticker prices.

Krafcik revealed that Hyundai buyers are often willing to pay the manufacturer’s suggested retail price, which is usually 3.5% off the sticker price. According to Hyundai Motor America’s chief executive, the company offers the lowest incentives while adding content and holding MSRP flat. Krafcik would also like dealers to intensify their efforts in certified used vehicles, in order to increase that company’s certified-used market share from 3.3 percent to 5.5 percent, which is currently Hyundai’s retail share.

Designed at the North American Design Center of Hyundai located in Irvine, California, the Elantra Coupe is powered with the same engine as the Elantra Sedan. This is the Nu 1.8-liter four-cylinder engine with estimated output at 148 hp and torque of 131 lb.-ft. For the Elantra Coupe PZEV though, output is 145 hp and torque is at 130 lb.-ft. These figures reveal that compared to the output offered by the 1.8-liter engine inside the Civic Coupe, the one in the Elantra Coupe is higher by 6%. In terms of design, Hyundai has long been known for its "Fluidic Sculpture" design philosophy. This design language is able to imitate how the wind interacts with the rigid surfaces to give it an impression of moving fluidly. However, for the new Elantra Coupe, it takes this same design principle to new heights.

Starting in the rear section, there are the dual exhaust tips in chrome which contrasts with the rear diffuser valance that has been blacked-out. In addition, for the SE variant, its deck lid integrates design elements of the lip spoiler. On its front end, there is still the signature hexagonal opening of the front fascia. When combined with the swept-back and jeweled headlights, it ensures that the Elantra Coupe gets that strong and lean stance. Helping complement the visuals on the front are the fog lights and the repeater lamps on the side mirror. When viewing the Elantra Coupe from the side, a wedge-like profile with sculpted surfaces is unveiled.

For the SE variant, the addition of the alloy 17-inch wheels, having dark spoke inserts, ensures that it has a dynamic presence. Helping highlight the wedge shape is the fact that the angles of the A-pillar and C-pillar are able to frame the greenhouse which has been sharply narrowed. Under the belt line, there is a more pronounced character line which begins at the front and goes all the way to the rear deck. Meanwhile the creases in the wheel arch are able to give the Elantra Coupe a rather subtle flared look around both the front wheels and the rear wheels.

This allows this new model to have a more aggressive and wider presence. In addition, completing the muscular and lean effect are the beveled rocker panel rounds. By having all of the sculpted surfaces, the Elantra Coupe is able to deliver a body that is more aerodynamic. With coefficient of drag at Cd of 0.28, cabin noise intrusion is kept at a minimum with fuel economy optimized.

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Topics: hyundai, sales

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