Hyundai sticks with Super Bowl ad spots, despite GM’s withdrawal

Article by Christian A., on May 22, 2012

After General Motors announced that it won’t buy ad spots for the 2013 Super Bowl, other automakers seemed to have felt the need to reveal their plans. Hyundai said that the Super Bowl is a “perfect venue” for the company to advertise its products, according to an e-mail from Hyundai marketing chief Steve Shannon.

He said that Hyundai won’t miss the chance to advertise on the 2013 Super Bowl. For the last five years, Hyundai was a major player in Super Bowl advertising. At last year’s Super Bowl, Hyundai’s ads ran in the second and fourth quarters. It also had a 60-second spot that was broadcast right before kickoff.

However, Hyundai believes that it gets much more from its ads at the Super Bowl aside from having millions of people see them. Shannon said that advertising on the game also reels in plenty of huge social media opportunities as well. GM had also revealed that it wouldn’t pay for Facebook ads anymore. This amounts to $10 million of paid ads.

Meanwhile, Ford has announced that it will still buy ads on Facebook. Shannon said that the Super Bowl is “far and away the best watched television program in the U.S.” He reasoned that due to this, the social media opportunities continue to increase each year and by next year, its ads are expected to have an even bigger impact. [source: Autonews]

If you liked the article, share on:

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019