Hyundai will hike the annual output capacity of its Izmit site in Turkey to 200,000 units to prepare for the shift of production of i10 minicar replacement from India. The site also produces the i20 subcompact. The increased output at the Izmit site will mean that Hyundai will locally build around 90 percent of all vehicles sold in the region.
The South Korean carmaker’s site in Czech Republic could build 300,000 annual, while its St. Petersburg plant in Russia can produce 150,000. In 2012, Hyundai posted a 10.5-percent growth in vehicles sales the Europe Union to just below 400,000 units, according to the manufacturers' association ACEA. Hyundai, however, failed to match last year’s growth as it posted a 2-percent drop in sales to 176,157 in the first six months of 2013.
Hyundai is expecting the new i10 to jump-start growth again. Hyundai will unveil the i10 at the 2013 Frankfurt auto show in September and will roll the model out in Europe at the end of the year. Just like the current car, the new i10 will be available in five-door, gasoline versions only. The Izmit site will also produce all the models of the replacement for the i20 at the end of 2014.
One factor in the i10’s success is that Hyundai Motor made sure not to take the design lightly. This is in fact the top reason why many customers in Europe choose to buy models from the brand, no matter what segment. Industry average for instance puts design at 29% but for European customers, design as the main factor accounted for 31%.
In particular, the i10 is able to deliver to customers in Europe the latest interpretation of Hyundai’s fluidic sculpture design principle. This latest offering from Hyundai is a genuine European car. Not surprising as it was designed and then engineered from scratch specifically for the European market. For this newest version, everything was done at the Hyundai Motor Europe Technical Center GmbH, the brand’s European Research & Development Center located at Rüsselsheim, Germany.
By utilizing a European style, Hyundai was able to complement its practical dimensions. Overall length of the new i10 is 3,665 mm, making it longer by 80 mm compared to the previous model and the segment’s longest. At the same time, the width was increased by 65 mm to 1,660 mm, resulting in the i10 becoming the widest model in the A-segment, rather than the narrowest. Roofline was modified and is now lower by 40 mm resulting to total height at 1,500 mm.
This allows the new i10 to have a sportier stance when on the road. Complementing the change in the dimensions is the bodyshell with its smooth proportions. Highlighting this feature is the side belt moulding and the sharper belt line.
According to Hyundai, in various customer clinics organized around the U.K. and Italy, it was the i10 that garnered the best spontaneous reaction from the different participants when compared to its competitors in the same segment. Once the brand was revealed, the desire of the participants to own such a vehicle went up by 12%. This reveals an improvement in the change of perception while at the same time cements the reputation of the brand as a manufacturer of attractive vehicles.