In an effort to expand its market share beyond the 2.75% forecasted for 2010, 10 new and revamped models will be launched in Europe within the next couple of years, according to Hyundai Europe vice president Alan Rushforth.
ACEA, the association of European automakers, said that Hyundai's market share in Europe rose from 1.8% in 2008 to 2.6% in 2009, after selling 341.837 units.
Hyundai Europe president Hang Chang Kyun confirmed that the ix35re, which will arrive in 2010, is the first to come out of the 10 new models and model derivatives. Both Rushforth and Kyun were in Fiuggi at the European launch of the new ix35, a medium SUV.
In the middle of this year, the revised versions of the i10 subcompact and i30 compact car will be launched. This will be followed by a small minivan, which is based on the same platform as the Kia Venga small minivan, to be unveiled at the Paris auto show this September.
In this new model, Hyundai's new lettering for minivans, ic, will be introduced. For its passenger cars in Europe, Hyundai already uses the letter i and a number (i10-i20-i30) while ix is for its SUVs (ix35-ix55). An i30-based coupe will be launched in Europe in early 2011. A year later, the ix45 will be brought in as replacement to the Santa Fe medium SUV.
The i40, a mid-sized sedan, will replace the European Sonata/Sonica and rival models, including the Opel/Vauxhall Insignia and Ford Mondeo, in Europe in 2011.
Furthermore, Hyundai is set to unveil a concept car at the Geneva auto show to preview the production i40. The concept, which is dubbed the "i-flow" continues Hyundai's new design language called fluidic sculpture that was started with the ix35. In the middle of 2012, a medium minivan will replace the Matrix, completing Hyundai product renewal cycle.